[expand title=”More Actionable Insights” swaptitle=”Close”]
The above graph represents the total smartphone shipments in India by year, starting from 2011 to 2020. Smartphone shipment in India has been growing at a phenomenal rate. A total of 149.8 million smartphones were shipped in 2020, with a 2% YoY decline. During the first half (1H) of 2020, the smartphone shipment in India has already reached 50.7 million. The festival season helped companies to sell a record 54.3 million units of devices in Q3 2020.
India Smartphone Market: History
Region | India |
Source | IDC |
Graph ID | 495 |
Duration | 2011 – 2019 |
In the last ten years, the total number of smartphone shipments in India increased from a mere 11 million to 152.5 million in 2019. The exploded adoption of smartphones is primarily driven by the declining ASP (Average Selling Price) of smartphones in India, all thanks to Chinese manufacturers.
Between 2014 and 2019, the quarterly shipments share of Chinese manufacturers, like Xiaomi, Oppo, Vivo and others, swell from 1% to 66%. In 2014, Xiaomi ventured into the India market and in no time taken the market by storm by flooding the market with smartphones tagged with jaw-dropping prices. Consequently, the smartphone shipments in India almost doubled in just a year.
In 2016 the total smartphone shipments in India crossed the 100-million mark.
In the last five years, the unprecedented growth of Xiaomi has been no less than a case study for many. The Chinese smartphone manufacturer has captured the largest chunk of the pie. A look at the smartphone shipments share in India by vendors reveals that the company has been giving its competitors, including the global market leader Samsung, run for its money in India for the last few quarters.
It was Q4 2017 when Xiaomi dethroned Samsung first time in India. Since then, the gap between the two smartphone majors has been widening.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.
[/expand]