The above graph represents the total smartphone shipments in India by quarter, starting from Q1 2011 to Q3 2020. About 54.3 million smartphone units were shipped in India during the third quarter of 2020, marking an appreciable 16.5% YoY growth. The reopening the country with fewer restrictions, as well as the huge 50-80% discounts offered by Amazon and Flipkart have actually increased the demand in the country. Xiaomi remained the top smartphone vendor in India, according to IDC. However, the report by Counterpoint Research shows that Samsung regains the top spot.
The list of top five smartphone brands in India in Q3 2020 include Xiaomi, Samsung, Vivo, Realme and Oppo in terms of shipments.
Growth in Smartphone Shipments in India: History
|Note||India Calendar year starts from January 1st|
Surprisingly, in Q2 2020, only 18.2 million units were shipped in the country, registering a huge 50.6% YoY and 44% QoQ decline. Smartphone vendors in India started facing major supply chain disruptions at the beginning of April month due to Covid-19 lockdown, and the shortage continued throughout the May and June month as factories operated at partial capacity even after the lockdown was lifted.
One must note that India’s smartphone shipments in Q3 2019 reached a new high of 46.6 million units, beating its previous record of 42.6 million units established in Q3 2018, registering an impressive 9.3% YoY growth. Xiaomi continued to dominate the India smartphone market with 12.6 million units shipped. It was Q4 2017 when Xiaomi dethroned Samsung for the first time in India, in terms of smartphone shipments.
The CY Q2 2013 was the very first time when the total number of smartphones shipped in India crossed the 10 million mark. Interestingly, in just 15 months, the smartphone companies doubled its shipments to 23.3 million units.
In Q3 2016, the smartphone vendors in India shipped a whopping 32.3 million units, with over 14% YoY growth. However, the shipment figure declined to 25.8 million in the following quarter.
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