Google Says No More Free Lunch For Chrome Users!

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited...

Google has decided to pull the plug on ad blocking extensions for Chrome browser. As the ad servers are becoming more intelligent to target internet users, so the modern ad blocking extensions for Chrome. And that’s what, apparently, annoying Google the most.

Does that mean all 2 billion Chrome users would no longer be able to enjoy the ad-free experience? Not at all.

Google has decided that only the enterprise customers of Google would be able to install modern ad blocking extensions.

Advertisements

A sizeable number of Chrome browser users may find the move quite annoying, it makes a perfect business sense for millions of publishers who are struggling to stay afloat due to the increasing install base of ad blocking extensions.

A majority of online content publishers solely rely on the revenue generated from the traffic monetisation. Ad revenue accounts for a lion’s share of total revenue many top publishers including, Forbes and WSJ, garner every month.

With each passing month, generating compelling content to attract eyeballs of millions of internet users is becoming more challenging for content publishers; thanks to the rising competition due to exploded adoption of smartphone and high-speed mobile internet.

Chrome + Ad Revenue + Ad Blocker = Dead End

Chrome browser is the most popular Desktop and Mobile browser. With over 66% of market share, Chrome browser plays a vital role in the success of ad-powered websites, worldwide.

At the same time, Google Ad Network is the world’s most popular and widely used ad network trusted by millions of advertisers and brands. The worldwide digital ad spending is estimated to reach $298 billion in 2019, and Google alone would account for one-third of it.

Advertisements

It is also important to note that digital ads account for nearly 83% of Google’s quarterly revenue. Hence, digital ads matter the most for Google. In the last few quarters, however, the company’s revenue growth is slowing down. In fact, Google’s revenue growth in Q1 2019 tanked to the lowest in the last two years.

For publishers, and Google as well, serving free lunch to ad blocking Chrome users is turning out to be a dead investment. A sizeable share of Chrome users, who have been consuming high-quality content for years, never made any contribution to the publishers’ revenue book by blocking ads. The modern ad blocking extensions installed by such users have been providing ad-free and dollar-free experience to millions of Chrome users for years now. It is resulting in a loss of billions of dollars in revenue for Google and hundreds of thousands of content publishers.

The decision, however, may create uproar against Google’s Chrome policy. Many disappointed Chrome users may even threaten to switch to Mozilla, the nearest competitor to Google. But Mozilla, also, is struggling with the privacy lapses off late.

Google’s decision to withdraw the support to ad blocking extensions for Chrome browser will definitely spark a debate between users endorsing ad-free and ad-powered content experience. Whatever may be the final outcome, a level playing field is much needed to ensure the existence of publishers who are committed to producing high-quality content without making users pay for, upfront and directly.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Huawei All Set To Bid Adieu To Smartphone Market?

The effects of the US ban on Huawei, along with a few other Chinese companies, have started...

Tata Group To Acquire 50% Stake In BigBasket: A Winning Edge Against JioMart?

The Tata Group has apparently found its winning edge against Ambani's JioMart and might add this newfound opportunity to their shopping list...

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one of its acquisitions have been...

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a rather sad turn of events,...

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood of encountering something seemingly innocuous...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This