Worldwide Smartphone Shipment Share by Vendor, By Quarter

The below graph represents the worldwide smartphone shipment share by vendors, starting from Q1 2011 to the most recent quarter. Apple overtook Samsung to emerge as the leader of global smartphone market, according to IDC.

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The above graph represents the worldwide smartphone shipment share by vendors, starting from Q1 2011 to the most recent quarter. Apple overtook Samsung in the global smartphone market in Q4 2019, according to IDC. Samsung and Huawei, both are losing their grip in the global smartphone market due to weak shipment growth in China.

Global Smartphone Market: History

Graph ID314
DurationCY Q1 2011 – Q4 2019

Apple share in global smartphone market increased from 18.3% in Q4 2018 to 20% in Q4 2019. The company shipped 73.8 million units of iPhones during the holiday quarter.

In Q2 2019, the share of Apple tanked to three years low as the worldwide sales of the iPhone reached a disappointing level. Apple sold 33.8 million units of iPhones to account for just a 10.1% share of the total smartphone shipped worldwide in Q2 2019. It was Q1 2019 when Apple lost its second position in the global smartphone market to Huawei and slipped to the third position.

On the other hand, Samsung share in worldwide smartphone market did not change in Q4 2019 as compared with Q4 2018.

Surprisingly, Huawei which had been performing very well over the last few quarter, lost its market share from 16.2% in Q4 2018 to 15.2% in Q4 2019.

Chine smartphone players Xiaomi nd Oppo both improved their market share in Q4 2019 when compared to the same period a year ago. However, despite accounting a sizeable share of the market, both the Chinese players are yet to account for the shipment share in double-digit.

Over 50% of the worldwide smartphone shipment in Q4 2019 was accounted by the top three – Apple, Samsung, Huawei – alone.

While Samsung’s struggle to safeguard its ground continued as of Q3 2019, Huawei continues to strengthen its ground at the cost of Samsung and Apple. Despite raking in billions in profits, sales of the iPhone continue to decline and its very much evident from the fact that in Q1 2019 Apple’s worldwide smartphone shipment share reached the lowest percentage in the last three years.

The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.