The above graph represents the worldwide smartphone shipments by the top five smartphone vendors, from Q1 2011 to Q3 2020. Currently, the world’s top 5 smartphone vendors were Samsung, Huawei, Xiaomi, Apple, and Vivo. Interestingly, in Q3 2020, Samsung reclaimed the top spot with 22.7% share in the global smartphone market. The world’s largest smartphone marker shipped 80.4 million units during the third quarter, showing a 2.9% YoY growth. The growth was led by the United States and India, accounting for 20% and 15% of the total volume, respectively.
A total of 353.6 million units of smartphones were shipped during the third quarter of 2020, registering a 1.3% YoY decline.
Global Smartphone Shipments by Vendors: History
|Duration||CY Q1 2011 – Q3 2020|
Samsung smartphone shipments declined a huge 28.9% during the second quarter, mainly due to Covid-19 pandemic. However, it claimed the top spot in Q3 2020. A series continued to perform well, contributing to the majority of its volume.
Huawei slipped to second position after shipping 51.9 million units in Q3 2020. Surprisingly, the Chinese vendor witnessed a huge 22% YoY decline in its smartphone shipments. The company continues to face challenges due to the ever increasing impact of the U.S. sanctions.
In Q2 2020, Huawei became the world’s biggest smartphone vendor, with a 20% market share. The growth was driven by Huawei’s tremendous growth in China, which offset the huge declines in other major regions. Huawei leapfrogged Apple for the first time in Q1 2019, to become the world’s second-largest smartphone vendor, with a remarkable 50.3% YoY growth. The company sold 59.1 million units of smartphones to push down Apple to the third spot.
Xiaomi‘s growth is commendable in India and worldwide smartphone market. Xiaomi has become the world’s third largest smartphone manufacturer, beating Apple for the first time with 13.1% share. The Chinese vendor shipped 46.5 million units of smartphones in Q3 2020, representing a strong 42% YoY growth. Its Redmi 9 Series performed well in India and China, both.
One must note that Xiaomi’s market share surpassed 10% for the first time in Q1 2020. The growth was primarily driven by India where Xiaomi continued to dominate the market, with 30% shipments market share. The new Poco and Redmi devices helped the company in terms of overall shipments.
Apple slipped to fourth position, with 41.6 million iPhones shipped during Q3 2020. The Cupertino giant recorded 10.6% YoY decline in its iPhone shipments globally, mainly due to the delay in the launch of iPhone 12 series. However, its 2019 launched iPhones such as iPhone 11 and iPhone 11 Pro Max have been doing very well, particularly in developed regions like the US and Europe.
In Q3 2020, Vivo returned to the top 5 vendors of the worldwide smartphone market. The company shipped 31.5 million units of smartphones, globally, with 4.2% YoY growth. Its low-end models helped company to witness success in India. While its S, iQOO, and X series helped company to increase shipments in China.
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