The above graph represents the worldwide smartphone shipments by the top five smartphone vendors, from Q1 2011 to Q2 2021. Currently, the world’s top 5 smartphone vendors were Samsung, Xiaomi, Apple, Oppo and Vivo. A total of 313.2 million units of smartphones were shipped during Q2 2021, registering a 13.2% YoY growth. Xiaomi emerged as the world’s second largest smartphone manufacture in Q2 2021, by registering a whopping 86.6% YoY growth in shipments. Samsung remains the market leader.
In Q1 2021, Samsung reclaimed the top spot with 21.79% share in the global smartphone market leapfrogging Apple once again.
Global Smartphone Shipments by Vendors: History
|Duration||CY Q1 2011 – Q3 2020|
Samsung smartphone shipments grew a 9.3% YoY in Q2 2021, totalling 59 million units worldwide. The Korean giant claimed the top spot in Q1 2020. A series continued to perform well, contributing to the majority of its volume.
Xiaomi‘s growth is commendable in India and worldwide smartphone market. Xiaomi has become the world’s second largest smartphone manufacturer for the first time in Q2 2021. The Chinese vendor shipped a record 53.1 million units of smartphones during June quarter, representing a strong 86.6% YoY growth. Xiaomi market share has increased to 16.9% in Q2 2021 from 10.3% in Q2 2020. Its Redmi 9 Series, Redmi Note 10 performed well in India and China, both.
One must note that Xiaomi’s market share surpassed 10% for the first time in Q1 2020. The growth was primarily driven by India where Xiaomi continued to dominate the market, with 30% shipments market share. The new Poco and Redmi devices helped the company in terms of overall shipments.
Huawei slipped to second position after shipping 51.9 million units in Q3 2020. Surprisingly, the Chinese vendor witnessed a huge 22% YoY decline in its smartphone shipments. The company continues to face challenges due to the ever increasing impact of the U.S. sanctions.
Apple slipped to third position, with 44.2 million iPhones shipped during Q2 2021. The Cupertino giant recorded 17.8% YoY growth in its iPhone shipments globally, driven by iPhone 12 series. However, its 2019 launched iPhones such as iPhone 11 and iPhone 11 Pro Max have been doing very well, particularly in developed regions like the US, China and Europe. In the previous quarter, Apple had already captured 72% share of the premium segment (>$800) in China.
Oppo smartphone shipments in Q2 2021 increased to 32.8 million units, from 24 million units a year-ago period. The Chinese OEM recorded an appreciable 37% YoY growth in its worldwide shipments. However, Oppo recorded a notable 12.5% QoQ decline in its smartphone shipments. China and India are the biggest growth drivers.
Vivo is the world’s fifth largest smartphone vendor. The company shipped 31.6 million units during Q2 2021, with a strong 33.7% YoY growth. While compared to the previous quarter, Vivo smartphone shipments declined a notable 9.5% in June quarter.
Huawei is constantly losing its grip of the global smartphone market due to US-China trade war. Huawei’s rapid decline in shipments in China and other major markets continues to benefit Xiaomi, OPPO, vivo, and Apple. Surprisingly, in Q4 2020, the OEM shipped only 32.3 million units worldwide, with a huge 42.4% YoY decline. During the quarter, Huawei fell to the number 5 spot with just 8.4% market share.
In Q2 2020, Huawei became the world’s biggest smartphone vendor, with a 20% market share. The growth was driven by Huawei’s tremendous growth in China, which offset the huge declines in other major regions. Huawei leapfrogged Apple for the first time in Q1 2019, to become the world’s second-largest smartphone vendor, with a remarkable 50.3% YoY growth. The company sold 59.1 million units of smartphones to push down Apple to the third spot.
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