The above graph represents the worldwide smartphone shipments from Q1 2011 to Q3 2019, by the top five smartphone vendors. In Q3 2019, the world’s top 5 smartphone vendors were Samsung, Apple, Huawei, Xiaomi and Oppo. A total of 358.3 million units of smartphones were shipped during the third quarter, registering a negligible 0.8% YoY increase. On a quarterly basis, the global smartphone shipments increased a notable 8.1%.
Global Smartphone Shipments by Vendors: History
|Duration||CY Q1 2011 – Q3 2019|
Surprisingly, Q2 2019 was the 7th consecutive quarter when the global smartphone market witnessed a YoY decline in its shipments. The global smartphone shipments declined a 2.3% YoY in Q2 2019, to 333.2 million units, according to IDC. The overall decline in worldwide smartphone shipments Q2 2019 was due to poor demand in China and the United States. However, Asia-Pacific (excluding Japan and China) continued the strong momentum from 2018, with shipments increased more than 3% in the second quarter.
The effect of decline on worldwide smartphone shipment in Q3 2019 is very much evident on the performance of all top smartphone vendors. Samsung once again emerged as the leader of the global smartphone market in Q3 2019. The Korean giant shipped a total of 78.2 million smartphones, with a notable 8.3% year-over-year growth. One must note that Q1 2019 was the sixth consecutive quarter when the company posted a YoY decrease in its smartphone shipments, globally! 2018 was a challenging year for Samsung and the market leader continues to feel pressure from Chinese giants Huawei and Xiaomi.
Interestingly, Huawei continued its superb performance in the global market, with an appreciable 28.2% YoY growth. Thanks to Huawei’s P30 and P30 Pro, which launched in April 2019. In Q1 2019, Huawei leapfrogged Apple to become the world’s second-largest smartphone vendor, with a remarkable 50.3% YoY growth. The company sold 59.1 million units of smartphones to push down Apple to the third spot.
On the other hand, Apple continues to lose its grip on the global smartphone market. Apple iPhone shipment tanked to a record low in Q2 2019. The Cupertino giant witnessed a massive 18.2% YoY and 7.14% QoQ decline in the global smartphone market, shipped only 33.8 million iPhones. However, in Q3 2019, Apple shipped 46.6 million iPhones globally, with a negligible 0.6% YoY decline. The recently launched iPhone 11, iPhone 11 Pro Max did very well during the Q3 quarter (FY Q4 for Apple), especially in the US and Western Europe.
Xiaomi shipped 32.7 million units of smartphones in Q3 2019, experienced a notable 3.3% YoY decline. The Chinese manufacturer continues to face stiff competition in China from arch-rival Huawei. While in India, Xiaomi continues to dominate India Smartphone market, with 28% shipments market share. The company aims to have 10,000 retail stores by the end of 2019.
OPPO returned to the top 5 vendors of the global smartphone market in Q2 2019. In Q3 2019, the company shipped 31.2 million units of smartphones, globally. An impressive 4.1% YoY growth in Oppo’s smartphone shipments primarily driven by its Reno series and Oppo A9.
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