The above graph represents the worldwide smartphone shipments by the top five smartphone vendors, from Q1 2011 to Q2 2020. Currently, the world’s top 5 smartphone vendors were Huawei, Samsung, Apple, Xiaomi and Oppo. Interestingly, in Q2 2020, Huawei became the world’s biggest smartphone vendors, with a 20% market share. The Chinese vendor shipped 55.8 million units during the second quarter, despite a small decline of 5.1% YoY. The growth was driven by Huawei’s tremendous growth in China, which offset the huge declines in other major regions.
A total of 278.4 million units of smartphones were shipped during the second quarter of 2020, registering the largest-ever 16% YoY decline.
Global Smartphone Shipments by Vendors: History
|Duration||CY Q1 2011 – Q1 2020|
Samsung slipped to second position, after shipping 54.2 million units in Q2 2020. Surprisingly, Samsung smartphone shipments declined a huge 28.9% during the second quarter, mainly due to Covid-19 pandemic. However, its A series continued to perform well, contributing to the majority of its volume.
Huawei emerged as the world’s largest manufacturer in global smartphone market in Q2 2020. It is important to note that Huawei was the only among top 4 vendors who witnessed single-digit YoY decline in its shipments. The early price cuts on its Mate 30, P30 series, Honor V30 and 9X series helped the brand to reach consumers during the Covid-19 lockdown.
Huawei leapfrogged Apple for the first time in Q1 2019, to become the world’s second-largest smartphone vendor, with a remarkable 50.3% YoY growth. The company sold 59.1 million units of smartphones to push down Apple to the third spot.
Apple is the world’s third largest smartphone OEM, with 37.6 million iPhones shipped during Q2 2020. The Cupertino giant was the only among top 5 vendors who recorded growth in its shipments. The worldwide iPhone shipments grew an appreciable 11.2% YoY in Q2 2020, primarily driven by iPhone 11 series and the new SE (2020). The 2019 launched iPhones such as iPhone 11 and iPhone 11 Pro Max have been doing very well, particularly in developed regions like the US and Europe.
Xiaomi shipped 28.5 million units of smartphones in Q2 2020, representing a notable 11.8% YoY decline. The Covid-19 lockdown and anti-China sentiment in India had a large impact on the demand for Xiaomi smartphones.
One must note that Xiaomi’s market share surpassed 10% for the first time in Q1 2020. The growth was primarily driven by India where Xiaomi continued to dominate the market, with 30% shipments market share. The new Poco and Redmi devices helped the company in terms of overall shipments.
In Q2 2020, OPPO returned to the top 5 vendors of the worldwide smartphone market. The company shipped 24 million units of smartphones, globally, despite recording 18.8% YoY decline. The decline in Oppo shipments in India was primarily due to the demand and supply issues due to factory shutdowns and the ongoing the anti-China sentiment.
Vivo was among the top 5 global smartphone vendors in Q1 2020, with 24.8 million devices shipped. Surprisingly, Vivo registered an appreciable 7% YoY growth – largest annual growth rate among the top 5 vendors! Its low-end and mid-range Y and S series helped company to witness success in India.
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