The above graph represents the worldwide smartphone shipments by the top five smartphone vendors, from Q1 2011 to the most recently completed quarter. In Q4 2019, the world’s top 5 smartphone vendors were Apple, Samsung, Huawei, Xiaomi and Oppo. A total of 368.8 million units of smartphones were shipped during the fourth quarter, registering 1.1% YoY decline. The decline in shipments was due to weak shipment growth in China as the consumers are still waiting for cheaper 5G handsets to hit the market.
On a quarterly basis, the global smartphone shipments increased 2.9%.
Global Smartphone Shipments by Vendors: History
|Duration||CY Q1 2011 – Q4 2019|
Apple emerged as the leader of the global smartphone market in Q4 2019, with 73.8 million iPhones shipped. The Cupertino giant witnessed a notable 7.9% YoY growth in iPhone shipments Q4 2019. The 2019 launched iPhones such as iPhone 11 and iPhone 11 Pro Max did very well particularly in developed regions like the US and Europe. While the 2018 launched iPhone XR remained popular globally. According to Apple, the iPhone 11 was the top-selling model every week during December and the three new models were the top three models throughout the quarter.
Unexpectedly, Samsung was overtaken by Apple in the fourth quarter of 2019. The Korean giant shipped a total of 69.4 million smartphones, with a 1.2% year-over-year decline. One must note that Q1 2019 was the sixth consecutive quarter when the company posted a YoY decrease in its smartphone shipments, globally! 2019 was a challenging year for Samsung and the market leader continues to feel pressure from Chinese giants Huawei and Xiaomi.
Despite recording a notable 7.1% YoY decline in its smartphone shipments, Huawei continued to remain the third largest manufacturer in global smartphone market. This was primarily due to the US China trade war. In Q1 2019, Huawei leapfrogged Apple to become the world’s second-largest smartphone vendor, with a remarkable 50.3% YoY growth. The company sold 59.1 million units of smartphones to push down Apple to the third spot.
Xiaomi shipped 32.8 million units of smartphones in Q4 2019, representing an appreciable 31.1% YoY growth. The growth was primarily driven by India where Xiaomi continued to dominate the market, with 28% shipments market share. Its Redmi 8/Note 8 series has helped the company in terms of overall shipments.
OPPO returned to the top 5 vendors of the global smartphone market in Q4 2019. The company shipped 30.6 million units of smartphones, globally. An impressive 4.2% YoY growth in Oppo’s smartphone shipments primarily driven by its Reno series and Oppo A9.
Surprisingly, Q2 2019 was the 7th consecutive quarter when the global smartphone market witnessed a YoY decline in its shipments. The global smartphone shipments declined a 2.3% YoY in Q2 2019, to 333.2 million units, according to IDC. The overall decline in worldwide smartphone shipments Q2 2019 was due to poor demand in China and the United States.
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