The above graph represents Apple Watch shipments, worldwide, by year. Apple shipped 29.1 million units of Apple Watches in 2018, recording 25.6% YoY growth. The shipment growth in 2018 was primarily driven by the strong demand of Apple Watch Series 3 and Apple Watch series 4.
After receiving a lukewarm response from the market in 2016, Apple bounced back with the new Apple Watch Series 3 in 2017, which helped the company to post 102% YoY growth worldwide Apple Watch shipments in 2017. Apple Watch shipments increased further in 2018 despite the increasing competition from established players, such as Samsung and Fitbit.
About Apple Watch Shipments
The first edition of Apple Watch was released on April 24, 2015. And surprisingly, within 2 months of its launch, 3.6 million units were sold, globally.
Later in September 2016, Apple launched two more smartwatches, known as Apple Watch Series 1 and Apple Watch Series 2. While the first generation of The Apple Watch was discontinued. These two new Apple Watches helped the company to sold a record 5.1 million units in Q4 2016, globally. The demand for the Apple Watch Series 2 during the holiday season was surprisingly high.
However, according to Canalys, Q4 2016 was the best quarter for Apple Watch. The company accounted for 67% of all smartwatch shipments in Q4 2016 and grossed 80% of the total smartwatch revenue.
Similarly, a year later, the Cupertino giant released the Apple Watch Series 3 in September 2017, while the Apple Watch Series 2 was discontinued. It is important to note that the company posted an all-time high sales of Apple Watch that clocked 8 million units in Q4 2017.