Amazon Is Swamped With Fabricated ‘Five Star’ Reviews But Confront To Deal With It !!!

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

The UK based consumer organisation “Which?” has curatively declared that online e-commerce behemoth Amazon.com is flooded with fictitious and fabricated five-star customer reviews for listed products from unknown brands.

Those top-rated customer reviews on trendy items were overshadowed by unfamiliar brands, Which? investigations ascertained. Which? have analysed the listings of hundreds of famous tech products in 14 online sections including headphones, smart wearables, dashcams and fitness trackers, monitoring for significant signs of dubious reviews.

It is to be noted that more than thousands of these product reviews were absolutely unverified. Most of these reviews are meant to influence the rating a listing of products from unknown brands such as Itshiny, Vogek and Aitalk. Most of the rating and reviews published below the product page carry no typical evidence to testify that genuinely of a purchaser of the product, the study concluded.

Advertisements

But Amazon has downplayed the matter by stating that it is using an impeccable automated technology to slash out fake reviews. The retail tech giant also said that it has funded substantial resources to shield its review system as the company knows the customers would value the perspicacity and experiences distributed by fellow customers.

When Which? has explored over the Amazon’s website for headphones, it noticed that all the products on the results page were from unfamiliar brands. Of total 12,000 reviews, the most 87% were from groundless shopping.

The study reveals an example, which is having a set of headphones by an unfamiliar brand called Celebrat, that had 439 five-star reviews, all were unverified, groundless and were cast on the same day, supposing that they all had been automated reviews.

Amazon said in a statement: “[We] invest significant resources to protect the integrity of reviews in our store because we know customers value the insights and experiences shared by fellow shoppers. We have clear participation guidelines for both reviewers and selling partners and we suspend, ban and take legal action on those who violate our policies.”

How to detect a false review

  • Do not just rely on five-star ratings – probe deeper and read the customer reviews
  • Check the dates of purchases and have a look at the specific date when the reviews were posted. If any of those reviews were posted in a short period of time, it is more apparent they might have been computer generated and are not real.
  • Do filter the reviews to exclude unverified reviews. Only reviews listed as verified are those that Amazon can validate that purchase were made on its website
  • If any products have multitudes of mostly positive reviews be suspicious about that product.

ReviewMeta, a US-based website that curatively analyses online reviews, stated that it was really dismayed at the measure of the unverified reviews, declaring they were very explicit and are quite easy to prevent.

The popularity of independent online review sites is rising mainly due to the fact that they are believed by both businesses and their customers.

Advertisements

“Look to independent and trustworthy sources when researching a purchase,” says Natalie Hitchins – Head of home products, Which?.

Amazon must prepare curative measures to prevent its websites from deceitful and false reviews if it is to sustain the trust of its millions of consumers and shoppers all over the world. Care should be taken by every buyer while reading the reviews with the authenticity of date and frequency to ensure the correctness of the product.

Which? research is primarily focused on the UK market though, it exposes the universal challenge Amazon may be going through worldwide.

Neither Which? nor Dazeinfo was able to reach any of the above-mentioned brands in the report or to recognise the root of the dubious reviews.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

Less Than 5% Internet Users In India Have Netflix Subscription

The third-quarter earnings report of Netflix is out; The streaming giant beats the Wall Street expectations in terms of revenue but fell...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming giant is exploring options to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This