Is Apple Making False Promises To Boost The Sales of iPhone?

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Free Netflix In India From December: Netflix In A Pursuit Of New Subscribers

A month ago, we reported how Netflix might be brewing something interesting that could lead to a free...

Apple Inc. (NASDAQ:AAPL) hasn’t been in the best of times in terms of iPhone sales. Ever since the release of iPhone X last year, the Cupertino giant has been witnessing a decline in sales. The dismal sales performance of iPhone Xs and iPhone Xs Max released last quarter of 2018, made the situation troublesome for the world’s most valuable brand.

It was a widespread belief that Apple will be trying its level best to induce more sales for its next release of iPhones. Tim Cook has also gone on record to promise a lot of improvements in the next model of iPhones.

However, it looks as if they were nothing but a bunch of false promises from Apple.

Advertisements

Tim Cook’s false promises

Two weeks earlier, Tim Cook was speaking to Reuters regarding the next line of iPhones, dubbed as iPhone 11. He admitted that the iPhones were, in fact, becoming too expensive for the users around the world! The primary reason, he stated, behind the exorbitant price of new iPhones was the strength of the dollar when compared to the other currencies in the world. But, more importantly, he also went on to say that Apple was “rethinking” its pricing strategies to make it more affordable for their customers around the world.

This got everybody thinking that Apple was, in fact, trying to change its ways drastically, not just with the pricing but also other areas where the iPhone makers have been criticised.

Turns out, it is not the case at all.

The Price of iPhone 11: Debunking the myths

Bloomberg’s acclaimed insider Mark Gurman has estimated that nothing is going to change in the next release of iPhones. Contrary to Tim Cook’s promises, the possible three new releases will be priced exactly the same as their predecessors. That means iPhone XR2, iPhone 11 and iPhone 11 Max would be price tagged at $749, $999 and $1,099, respectively.

Moreover, the well-known Japanese tech site Macotakara has claimed that Apple is going to bundle the same cost-saving slow chargers as well as slow-charging USB-A cables, with the upcoming iPhones, like last time. That means the users will have to buy both, a good 18W charger along with a metre long fast charging USB-C cable, for a better experience. The cost of these two combined ranges anywhere between $50-$65!

Advertisements

However, this also means that Apple is not going to switch to the USB-C as expected. It is going to go with the Lightning port again, unlike the MacBook and iPad Pro. This will allow it to retain control over the licencing and the third party prices.

What is Apple trying to do here?

A lot has been said about Apple’s strategy in regards to declining iPhone sales everywhere. However, it is surprising to see that the company is still not revisiting the pricing strategy of the iPhone as soon as possible. This is even more surprising after seeing Tim Cook admitting the problem himself. And, only making the situation worse for Apple, such false claims are just going to act as negative PR for the company.

Of course, we can expect this to be dwarfed by tons of marketing for their new devices, but how far is it going to take them? Over-confidence is a well-known vice that brings down a lot of people. Let’s hope that it’s not the same for huge companies as well.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once against proved they are the true arch-nemesis of...

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey on unsuspecting consumers by pretending...

MobiKwik Takes A Dig At Paytm After The Recent App Ban

The ongoing China-India border tension is resulting in more apps getting banned, and every time that happens the Indian startup unicorn Paytm...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This