The above D’Graph represents the Apple iPhone sales worldwide from fiscal Q3 2007 to fiscal Q3 2018. The worldwide sales of iPhone in fiscal Q3 2018, ended in June 2018, clocked 41.3 million units. That’s a marginal 1% YoY increase. However, the sales of iPhones declined 21% in Q2 2018, compared to the previous quarter when Apple sold 52.2 million units of iPhones.
The first generation of iPhone was launched in June 2007, at the price of $499 for the 4GB model and $599 for the 8 GB model. And after 10 years, in September 2017, Apple Inc. (NASDAQ:AAPL) celebrated its 10th anniversary of iPhone by launching its most-expensive, most-innovative iPhone X, along with iPhone 8 and 8 Plus.
Despite tagged as ‘failed’ and ‘flop’, iPhone X emerged as the world’s best-selling smartphone model in both, fiscal Q1 2018 and fiscal Q2 2018. In fiscal Q2 2018, 3 out of every 10 units of sold iPhones, globally, were iPhone X.
There was unprecedented growth recorded in the worldwide sales of iPhone after the launch of iPhone 6 and its successor iPhone 6S. In fact, iPhone 6S has been the most selling iPhone model to date.
Once at the stage of near bankruptcy, the table got turned for Apple after the visionary CEO, Steve Jobs, decided to join back the company in 1997. Known for his leadership style and rigid attitude Steve Jobs took four years to turn the table back (read known facts about Steve Jobs). With the launch of iPod in 2001 Steve Jobs successfully got the eyes of the industry experts, investors and critics back on the growth of Apple.
However, it was only 2007, when Steve successfully shifted the gears with the launch first iPhone – a complete touchscreen smartphone running on iOS. After the initial hiccups, the worldwide sales of iPhone skyrocketed from fiscal Q4 2008, when Apple recorded nearly 9X jump in the sales of iPhone.
In 2017 Apple launched iPhone X – the 10th anniversary iPhone. Despite facing strong criticism for its pricing strategy the sales of iPhone X kept increasing and became the most selling smartphone model of Q2 2018.