The above graph represents the worldwide Apple iPhone sales by quarter, starting from fiscal Q3 2007 to the most recent quarter. Due to the declining sales of iPhones, Apple has decided to stop revealing the sales figure of the iPhone from the first quarter of fiscal 2019 (Oct-December 2018). The Cupertino giant had a challenging second quarter as it lost the second position in the global smartphone market to Huawei. Apple sold 36.4 million units of iPhones in fiscal Q2 2019, according to IDC. Surprisingly, that’s a massive 30.2% YoY and 46.8% QoQ decline.

  • Region: Worldwide
  • Source: Apple.com., SEC filings
  • Last Updated: 15 July 2019
  • Note: Apple financial year – October 1 to September 30 of the following year
  • Graph ID: 118

In fiscal Q1 2019 quarter, Apple shipped 68.4 million units of iPhones, worldwide. Despite launching three most expensive iPhones – iPhone XS Max, iPhone XS and iPhone XR – the company has registered a notable 11.5% YoY decline in its iPhone sales.

The iPhone price cut in China throughout the second quarter along with favourable iPhone trade-in deals in many markets were still not enough to encourage consumers to upgrade their iPhones.

Apple iPhone Sales: History!

It was the fiscal Q1 2017 when the global sales of Apple iPhones reached an all-time high of 78.29 million units. That’s 4.7% YoY and a whopping 72% QoQ growth. The holiday quarter helped the company to generate its highest quarterly revenue ever. However, one thing has to be kept in mind that the December quarter being the holiday season has always been Apple’s best quarter, and so a QoQ growth rate comparison is meaningless.

The first generation of iPhone was launched in June 2007, at the price of $499 for the 4GB model and $599 for the 8 GB model. And after 10 years, in September 2017, Apple Inc. (NASDAQ:AAPL) celebrated its 10th anniversary of iPhone by launching its most-expensive, most-innovative iPhone X, along with iPhone 8 and 8 Plus.

Despite tagged as ‘failed’ and ‘flop’, iPhone X emerged as the world’s best-selling smartphone model in both, fiscal Q1 2018 and fiscal Q2 2018. In fiscal Q2 2018, 3 out of every 10 units of sold iPhones, globally, were iPhone X.

There was unprecedented growth recorded in the worldwide sales of iPhone after the launch of iPhone 6 and its successor iPhone 6S. In fact, iPhone 6S has been the most selling iPhone model to date.

Once at the stage of near bankruptcy, the table got turned for Apple after the visionary CEO, Steve Jobs, decided to join back the company in 1997. Known for his leadership style and rigid attitude Steve Jobs took four years to turn the table back (read known facts about Steve Jobs). With the launch of iPod in 2001, Steve Jobs successfully got the eyes of the industry experts, investors and critics back on the growth of Apple.

However, it was only 2007, when Steve successfully shifted the gears with the launch first iPhone – a complete touchscreen smartphone running on iOS. After the initial hiccups, the worldwide sales of iPhone skyrocketed from fiscal Q4 2008, when Apple recorded nearly 9X jump in the sales of the iPhone.

In 2017 Apple launched iPhone X – the 10th anniversary iPhone. Despite facing strong criticism for its pricing strategy the sales of iPhone X kept increasing and became the most selling smartphone model of Q2 2018.


The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.

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