Huawei isn’t done with challenging the mavericks of the smartphone industry just yet. Ever since its rise to become the second largest smartphone maker in the world, the Chinese company hasn’t looked back. And now, it recently released a smartphone to directly compete with the flagships of Apple Inc. (NASDAQ: AAPL) and Samsung Electronics Co Ltd (KRX:005930). And to be honest, the recently launched Huawei Mate 20 Pro has more than enough features to give the other smartphones in its segment a run for their money.
Huawei Mate 20 Pro Price, Features Makes It Adorable
Huawei Mate 20 Pro is a smartphone that might be scrutinised for adopting a lot of features which are present in other smartphones of the segment, especially that of Apple. The biggest nod to this statement is the inclusion of a facial recognition security system in the device. This system makes a 3D model of the face for authentication, eliminating the use of passwords and locks.
However, one of the main features which help it stand out in its segment is its camera. The Mate 20 Pro goes one step further from its rivals, sporting three camera lenses in the rear. Each of these lenses is developed by German camera manufacturing company Leica. Other stand-out features in the smartphone include an advanced artificial intelligence engine. This AI engine would be able to identify people and objects in real time. This represents a major advancement since this feature was earlier available only in the case of photographs. In addition to the above, the smartphone also includes features like the presence of an in-display fingerprint sensor, something Samsung has not yet been able to incorporate in its products yet.
Huawei’s Global Presence
One of the only drawbacks amidst Huawei’s excellent performance in the smartphone world has been its branding. With features like it possesses, Huawei is able to give Samsung a run for its money in the Asian countries. No wonder it is the largest smartphone manufacturer in China right now. The company has also performed exceptionally well in West Europe and other markets in Q2 2018, but no presence in the United States.
“If Huawei manages to reinforce its brand personality, I think the Chinese company can continue to increase its market share, particularly over here in Europe, and particularly to the detriment of Samsung,” said Thomas Husson, an analyst at Forrester to Bloomberg.
Moreover, it is no secret to anyone that Huawei can’t compete against the likes of Samsung and Apple in the West without having a strong base in the USA. It has been mostly due to the fact that people in the US do not really see the Chinese manufacturers in a good light. On top of that, Verizon and AT&T refused to introduce its smartphones in the US market, which didn’t really help. If only they could improve their branding, Huawei could be a dominant superpower in the smartphone world.
A Year of Surprises
This has thus far been a year of surprises and discontinuation of norms. New players are now staking their claim against the traditional heavyweights. And surprisingly, it is these traditional heavyweights who are on the verge of losing out. One of the biggest examples of this fact has been the apparent fall of Samsung. This year, Xiaomi overtook Samsung in the Indian market to become the best selling smartphone manufacturer. Now, Samsung is pretty close to losing its global position as the largest smartphone maker in the world.
It is the Chinese company Huawei that has been on the rise in recent times. It has been enjoying a purple patch like no other since its inception. The successes of its smartphones, along with that of its sub-brands like Honor, give testament to its rise in the tech world. However, the biggest feather in its cap thus far was when it became the second largest smartphone maker in the world, surpassing Apple in the process.