The above graph portrays the growth scenario of the quarterly revenue of Facebook by segment, worldwide, from Q2 2010 to the most recent quarter. Surprisingly, in Q4 2018, Facebook revenue from Advertising and Payments & Other Fees, both reached an all-time high. Over 98% of the company’s revenue came from its advertising business. The worldwide advertising revenue of Facebook increased from just $654 million in Q2 2010 to $16.6 billion in Q4 2018. The most important factor driving Facebook’s advertising revenue growth was an increase in revenue from ads on mobile devices.
On the other hand, Facebook’s Payments and Other Fees revenue increased to $274 million in Q4 2018, from $193 in Q4 2017. That’s a whopping 42% YoY growth.
However, this was the first time when Facebook witnessed a record year-over-year increase in its revenue from Payments & other services. It was only Q4 2012 and Q4 2014 when Facebook recorded the highest revenue of $256 million and $257 million from its Payments & other services, respectively. From the beginning of 2015, the company’s non-advertising revenue started declining.
It is also important to note that the contribution of Facebook revenue from Payment & other services to the company’s overall revenue is just 1.62%, as of Q4 2018.
Facebook says, their Payments revenue is comprised of the net fee they receive from developers using the Payments infrastructure and the other fees revenue consists primarily of revenue from the delivery of consumer hardware devices, as well as revenue from various other sources.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.