The above graph represents the Facebook advertising revenue by quarter, starting from fiscal Q1 2010 to the most recently completed quarter. Over 98% of the Facebook global revenue in Q4 2019 came from its advertising business. The social media giant recorded a strong 24.6% YoY growth in its ad revenue, amounting to $20,736 million ($20.7 billion) during the fourth quarter of 2019.
|Source||Facebook Quarterly Reports, SEC Filings|
|Note||Facebook fiscal year starts from January 1st|
On a regional basis, Facebook ad revenue growth rates were strongest in APAC and Rest of World which grew 33% and 28%, respectively. While Europe and US & Canada grew more slowly at 24% and 22%, respectively.
In Q3 2017, Facebook revenue from advertising business surpassed $10,142 million, with an appreciable 48.8% YoY growth.
Facebook achieved another big milestone in Q4 2018 as the quarterly advertising revenue clocked $16,640 million, representing 98.4% of the company’s total revenue.
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