Eros Now Bidding As A Forerunner in The Epic Battle for Eyeballs in India

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

While international players Netflix and Amazon Prime Videos are going more local with regional content deals, The on-demand platform of Mumbai-based Eros International deals with more local content than the two American players together host currently.

In a country with more than a billion people sipping refreshment while enjoying the economic rejuvenation, India is now known as one huge market, claiming thousands of top-dog industries. Taking no-ifs-and-buts, the largest paradigm shift has been in the entertainment business, wherein India has been slowly subsuming streaming services. With the growing infrastructure for internet connectivity, Online Streaming Services is shipshape.

Eros Now whistles about its success saga with a library of over 11,000 film titles in India, which marks noteworthy share of OTT (over-the-top) movie content. Exclusive reports forecast that Eros Now will be spending at least $50 million on producing original contents that will range from films to episodes to documentary backdrops.


For movie-streaming leviathan Netflix, India’s huge untapped market has enabled it to garner over hundreds of millions of movie-hungry viewers. To attain that, the company plans on investing about $6 billion, that too just on content.

Again, the direct rival to all other streaming services is Amazon Prime Video. It has claimed dominance in the country and has also catered to the taste of the multilingual Indian users, with assortments available not just in Hindi, but Tamil, Bengali, and more

However, there remains one obstacle in the Indian digital space, which hinders the path of both Netflix and Amazon Prime: Eros

Despite being minor globally, it has positioned itself to become the number one distributor and producer of local content in India.

It’s Eros Now vs Amazon Prime And Netflix

Eros Now is just the service for Hindi-exclusive entertainment. Home to a massive collection of Hindi movies ranging from the retro 1980’s to the latest blockbusters, the entry of Eros now into the online entertainment space is here to keep up with the growing demand of Indian Film Industry revolution.


At the subscription rate of just ₹49 a month, the service is fairly affordable. Again, the feasible amount justifies the limitation.

Whole “Over The Top” Mayhem

With competition in the space intensifying, without boundaries, all over-the-top(OTT) companies in the vertical are indulging into long-term partnerships to produce higher-grossing and original contents.

Eros Now, which is originally studio Eros International’s OTT wing has introduced its original series. Previously, it confirmed major tie-up with Indo-Sino productions. Reportedly, Eros International has made more than 50 films in more than eight languages. With 40 directors on board, this has been a key to build a massive library for Eros content.

On The Front Run

As per contemporary outlook, Eros releases over 70 movies a year, which can be accountable to the highest number of movies released by any studio in the US. Apparently, about 40 percent of India’s box office revenues is due to Eros movies.

Eros has suddenly emerged as a front-runner in the battle of digital space dominance and this can be attributed to the minority investor of the firm, London-based Knight Assets. Knight’s stake of more than 2 per cent in the company, has led towards a shift in Eros’s prior motive of launching a TV channel. With Knight implementing a dry run in the digital dominance strategy, Eros company now seems like changing its mind.

Additionally, given the company’s close ties with Bollywood, Eros is known for generating hits. According to Forbes reports, in the first nine months of FY 2014 four out of the top 10 Hindi films were made by Eros. This hit-making propensity undoubtedly has been a keep-sake souvenir to boast of a loyal base.

As of now, Eros is concentrating on catering to the needs and wishlist of everyone. With 7% library in English; 66% in Hindi and ranging the regional streams between 30% and 35%, Eros now believes in experimenting. With so much of competition in the space, it’s up for combat rehearsals, more than ever.


Please enter your comment!
Please enter your name here

Latest News

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This