ott

Netflix’s Struggle In India Continues: User Growth Tanks In 2019

Almost every OTT player, including Netflix, Hotstar and Amazon Prime Video, has placed its bet on India to capture a sizeable share of the market. With the second-highest number of internet users in the world, the popularity...

Netflix, Amazon And Hotstar Celebrate As 54% Indians Feel Watching TV Has Become Costlier Now

The Telecom Regulatory Authority of India (TRAI) has introduced a new tariff model for cable television subscribers that is solely executed as a fair pricing model for both customers and broadcasters. TRAI also marks the deadline as March 31,...

Netflix, Hotstar Join But Amazon Rejects: The Curious Case Of Self-Regulation in India

With more and more film-makers and producers joining the digital bandwagon, rolling down the web route, creative freedom has certainly gone way off the hook, for some! Maybe that's the reason there has been this snap call for attention...

OTT Market In India: $5 Billion By 2023, AVOD To Drive The Growth

The over-the-top (OTT) platforms that India has had at its disposal in the recent times has been insane. Other than the usual suspects in Netflix and Amazon Prime Video, its great to see India developing its own OTT subscription...

Eros Now Bidding As A Forerunner in The Epic Battle for Eyeballs in India

While international players Netflix and Amazon Prime Videos are going more local with regional content deals, The on-demand platform of Mumbai-based Eros International deals with more local content than the two American players together host currently. In a country with...

Free Netflix In India: Airtel To Offer Free Membership On Its TV App

Netflix has grown astoundingly in Indian VOD market but still has got a long way to cover before it outpaces Amazon Prime. In an effort to do so, Netflix is tieing up with Indian telcos to double down on...

The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person checks their smartphone 85 times a day and spends more than 5 hours a day on their pocket companion. As smartphones...
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Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India...
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SEO Secret: Meta Description Drives More Clicks Than Title, Reveals Study!

If you are a digital marketer in 2020 or someone who takes a keen interest in consumer behaviour, you’d be shocked with...

Chrome Had More Than 500 Harmful Extensions: Users Beware!

Google is committed to providing a clean, safe and enhanced internet experience through its Chrome browser. In a bid to do so,...

State-Wise Number of Aadhaar Card Issued In India: 2019

The above table represents the state-wise number of Aadhaar...

Why Zuckerberg Endorsing A Move That Could Be Bad For Facebook!

Facebook Inc. (NASDAQ:FB) has been under the radar of several governmental institutions and privacy regulators for their overly alarming activities related to...