Tag: ott

With more and more film-makers and producers joining the digital bandwagon, rolling down the web route, creative freedom has certainly gone way off the hook, for some! Maybe that's the reason there has been this snap call for attention towards the whole buzz around "self-regulation"!The Internet and Mobile Association of India (IAMAI) released its OTT self-regulation document called Code of...

The over-the-top (OTT) platforms that India has had at its disposal in the recent times has been insane. Other than the usual suspects in Netflix and Amazon Prime Video, its great to see India developing its own OTT subscription service through Hotstar, VOOT, etc. But all of these points in one direction - the flourishing scenario of OTT market...

While international players Netflix and Amazon Prime Videos are going more local with regional content deals, The on-demand platform of Mumbai-based Eros International deals with more local content than the two American players together host currently.In a country with more than a billion people sipping refreshment while enjoying the economic rejuvenation, India is now known as one huge market,...

Netflix has grown astoundingly in Indian VOD market but still has got a long way to cover before it outpaces Amazon Prime. In an effort to do so, Netflix is tieing up with Indian telcos to double down on its business growth. Telecom giant Bharti Airtel is reportedly in advance talks with the OTT video streaming platform to offer...

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person checks their smartphone 85 times a day and spends more than 5 hours a day on their pocket companion. As smartphones have evolved through the years, so has the interaction times of the users with their device. We now stand at...