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OTT Market In India: $5 Billion By 2023, AVOD To Drive The Growth

Indian OTT market
The over-the-top (OTT) platforms that India has had at its disposal in the recent times has been insane. Other than the usual suspects in Netflix and Amazon Prime Video, its great to see India developing its own OTT subscription service through Hotstar, VOOT, etc. But all of these points in one direction - the flourishing scenario of OTT market...

Eros Now Bidding As A Forerunner in The Epic Battle for Eyeballs in India

While international players Netflix and Amazon Prime Videos are going more local with regional content deals, The on-demand platform of Mumbai-based Eros International deals with more local content than the two American players together host currently.In a country with more than a billion people sipping refreshment while enjoying the economic rejuvenation, India is now known as one huge market,...

Free Netflix In India: Airtel To Offer Free Membership On Its TV App

free netflix in india
Netflix has grown astoundingly in Indian VOD market but still has got a long way to cover before it outpaces Amazon Prime. In an effort to do so, Netflix is tieing up with Indian telcos to double down on its business growth. Telecom giant Bharti Airtel is reportedly in advance talks with the OTT video streaming platform to offer...

The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

growth of ott
People are attached to their smartphones way more than they're to any other gadget. In fact, the average person checks their smartphone 85 times a day and spends more than 5 hours a day on their pocket companion. As smartphones have evolved through the years, so has the interaction times of the users with their device. We now stand at...

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Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is...

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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