ott

Free Netflix Subscription For Lifelong If You Win This Game!

No, there is no catch, neither it's a click bate title. The free Netflix for lifelong, or 83 years to be precise, is being offered by none other than Netflix itself. The leading OTT...

Amazon Prime Video Have 3X Movies Than Netflix, But There Is A Twist!

The new normal paves the way for massive demand in the OTT (Over-The-Top) services in the entertainment industry. In the digital platform, Netflix and Amazon Prime are the rivals who give fierce competition to each other in...

Digital Video Viewers in India by Year: 2017 – 2021

The above graph represents the number of digital video viewers in India by year. Interestingly, the country continues to witness...

Netflix’s Struggle In India Continues: User Growth Tanks In 2019

Almost every OTT player, including Netflix, Hotstar and Amazon Prime Video, has placed its bet on India to capture a sizeable share of the market. With the second-highest number of internet users in the world, the popularity...

Netflix, Amazon And Hotstar Celebrate As 54% Indians Feel Watching TV Has Become Costlier Now

The Telecom Regulatory Authority of India (TRAI) has introduced a new tariff model for cable television subscribers that is solely executed as a fair pricing model for both customers and broadcasters. TRAI also marks the deadline as March 31,...

Netflix, Hotstar Join But Amazon Rejects: The Curious Case Of Self-Regulation in India

With more and more film-makers and producers joining the digital bandwagon, rolling down the web route, creative freedom has certainly gone way off the hook, for some! Maybe that's the reason there has been this snap call for attention...

OTT Market In India: $5 Billion By 2023, AVOD To Drive The Growth

The over-the-top (OTT) platforms that India has had at its disposal in the recent times has been insane. Other than the usual suspects in Netflix and Amazon Prime Video, its great to see India developing its own OTT subscription...

Eros Now Bidding As A Forerunner in The Epic Battle for Eyeballs in India

While international players Netflix and Amazon Prime Videos are going more local with regional content deals, The on-demand platform of Mumbai-based Eros International deals with more local content than the two American players together host currently. In a country with...

Free Netflix In India: Airtel To Offer Free Membership On Its TV App

Netflix has grown astoundingly in Indian VOD market but still has got a long way to cover before it outpaces Amazon Prime. In an effort to do so, Netflix is tieing up with Indian telcos to double down on...

The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person checks their smartphone 85 times a day and spends more than 5 hours a day on their pocket companion. As smartphones...
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TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

Accenture Quarterly New Bookings by Type of Work

The above graph represents the Accenture quarterly new bookings by type...

Accenture New Bookings by Quarter: FY Q1 2004 – Q3 2020

The above graph represents the Accenture new bookings by quarter, starting...