The Dynamic Duo Is Back: Nokia To Partner With Zeiss To Develop Better Smartphone Cameras

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

The Nokia comeback is in full swing as HMD Global announced an exclusive partnership with Zeiss to develop cameras for upcoming Nokia branded phones. The two companies will collaborate on various aspects of smartphone cameras, including the lens, sensors and software which will likely feature in upcoming Nokia flagships.

If you’re getting a sense of deja vu right about now, it would be because the two companies were also famously partnered a decade ago, during the heydays of the Finnish mobile phone maker. At the time, Nokia phones were lauded for their stellar camera and image quality. The Zeiss lenses used in Nokia cameras were perhaps the single most desirable feature of their cameras and featured in the highly popular N series, including the Nokia N95.

The rekindling of this partnership makes a lot of sense for Nokia and HMD Global. Nokia is mounting a serious comeback with the low and mid ranges Nokia 3, Nokia 5 and Nokia 6. The Nokia 6 is particular, has been critically acclaimed and has been selling like hot cakes in China. As these models are launched in other countries, we can expect sales to increase further.

Advertisements

With momentum on their side, Nokia is accruing and consolidating strategic partnerships to facilitate their expansion. Another example of this is their recent patent licensing and purchase deal with Xiaomi. Under this deal, Nokia will provide cellular standard-essential patents to Xiaomi, as well as network equipment and IP transport solutions. The two may also collaborate on Internet of Things, Virtual Reality, Augmented Reality and Artificial Intelligence.

Nokia and Zeiss have a history of collaborative innovation. During the days of the Lumia series, Nokia and Zeiss teamed up to develop the PureView brand, even releasing a smartphone with a 41-megapixel camera! Even though the smartphone itself flopped, the PureView camera was the best on the market and pushed the boundaries of innovation at the time.

Of course, the camera is one of the central most important features of a smartphone these days. Smartphone companies are constantly trying to impress customers with innovative new camera technologies like dual cameras and 4K video capture. In such a scenario, Nokia can instantly get an edge over the competition if they manage to develop a better camera, especially if they incorporate Zeiss’ new attachable lenses. However, it is worth noting that the smartphone cameras have changed vastly since the last time these two were together. Now, software and image processing play as important a part as the lens itself in providing a great smartphone camera experience. It remains to be seen if Nokia and Zeiss can recreate their magic and challenge Apple and Samsung once again.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This