Google Chrome Mobile Browser Market Share In India Is Doubled In Just 1 Year [REPORT]

Must Read

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when...

Amazon India Food Delivery Business: An Emerging Threat for Swiggy and Zomato?

After establishing its prowess in one-day delivery and two-hour delivery, Amazon India is looking to expand into...

Google Drones Will Make Delivery Industry Undergo A Radical Shift from 2017

Google is set to bring another disruptive change to the way people receive products these days. According to Reuters...
Neeraj Mhttp://dazeinfo.com
I am a full-time Industry Analyst, covering mobile industry, writing about the giants and their growth performances, chasing the statistics like my dreams, and digging deep into the industry till I get a gold mine. 'Earned' my Masters in BioTech quite recently and giving wings to my thoughts without drinking RedBull.

The exploded adoption of smartphone and improving internet infrastructure have played a vital role in Google Chrome mobile browser market share in India reaching the highest level ever. Google Chrome has recorded an unprecedented growth in the last 12 months. Consequently, the market share of Google Chrome browser swelled to 29.27% by the end of March 2017, from just 13.45% in March last year.

The record jump of 15.82% point in the market share of Google Chrome mobile browser in India was the result of other mobile browsers – mainly Opera and Android browser – losing their ground. Opera had lost nearly half of its market share, while Android lost more than 55% of its share between March 2016 and 2017.

Google Chrome Mobile Browser Share in India: The Unprecedented Growth

Unlike Western countries, where mobile apps have already become the gateway to the Internet, emerging markets, likes of India, are turning to mobile browser to quench their internet thirst. By June 2017, India is estimated to have 450 million internet users.

Advertisements

Despite India being the second largest country by the number of Internet users, the penetration of internet is quite disappointing as compared to other competing countries. In comparison to 88% and 53% internet penetration in USA and China, respectively, the Internet penetration in India has reached to just 34%.

The growth in the overall Internet adoption in India is primarily driven by the ongoing smartphone revolution. This could be very well understood by the fact that the growth of mobile internet users has been much faster than Desktop users in the country. Nearly 80% of internet users in India connect with the internet using their mobile devices. Nearly 92% of smartphones sold in India every quarter are powered by Android, and these devices come with pre-installed Google Chrome browser.

The first time smartphone users in India struggle with limited computing power and data. Interestingly, the share of the first time smartphone users in quarterly sales of smartphone sales is sizable. This is highlighted by the fact that nearly 71% of smartphone devices sold in 2016 belong to sub-$150 category.

mobile browser market share growth india

These first-time smartphone users find a great deal of comfort and ease in accessing the internet via browser instead of apps.

Google Chrome and UC Browser Making Mobile Web Experience More Adorable

Recognising that mobile internet users in emerging market are more of browser friendly, browser companies, especially Google and UCWeb, have constantly been working in the direction of making mobile web experience more adorable.

Advertisements

UC Browser, which rules the mobile browser market with 52.3% share, has started offering data compression which curtails the load time and cost of data for users. It has also become a content aggregator and employee every possible strategy to get users hooked up.

Similarly, Google Chrome, which has been narrowing the gap with UC browser for the last one year. Quite recently, Google has optimised Chrome on mobile for minimal consumption of the battery, which has been the biggest concerns of Chrome users on mobile.

Google Chrome mobile browser market share in India has been swelling for the last one year. While UB Browser is leaving no stone unturned to secure its numero-uno position in mobile browser space, it would be interesting to see if Google could turn the tide.

Which Mobile Browser Do You Use the Most?

View Results

Loading ... Loading ...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Which Countries Have the Biggest Share in the Global Gaming Market?

The global gaming market is expected to rise from $152 billion in 2019 to $196 billion by...

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when the matter belongs to one...

Amazon India Food Delivery Business: An Emerging Threat for Swiggy and Zomato?

After establishing its prowess in one-day delivery and two-hour delivery, Amazon India is looking to expand into the domains of food delivery....

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience with the phenomenon, especially in...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This