Why Digital Marketing is the Best Career Today?

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There’s no denying the fact that businesses are always on the lookout for ways to keep customers engaged. After all, that’s one of the reasons that results in higher sales and increases business sustainability. Marketing is one such channel that promotes businesses in the market and reaches out to the customers in an engaging way. For someone looking to enter into marketing, the changing scope of digital marketing is making it a lucrative career option. But Why are marketers even turning to digital marketing certification to develop their digital marketing skills? The reason is simple; It helps them stand out from the crowd and feel secure in the highly competitive market.

More than 3.5 billion people are available on the Internet and out of those over 2 billion people regularly use at least one or multiple social media platforms. As the numbers are growing with each passing month, brands are finding digital platforms the best sources to reach potential customers. Consequently, the required skill sets are high in demand.

All marketing professionals, whether new or experienced are now looking at a change in the way consumers interact with a business. With more consumers looking for online business solutions that are prompt and easy to access, a marketer just cannot ignore this channel. According to the latest infographic published by Simplilearn, the growing demand for 150,000 digital jobs in the next four years is going to make it a lucrative career option for a digital marketer to pick and choose the job as per one’s expertise.


Many countries like US, UK, Australia, India, and Singapore are ready to pay high salaries that range from $46,000 to $70,000 for an entry level digital marketer. Research also states that even though the demand is high, there are as much as 50% of digital marketing jobs that are unfilled, leaving a large gap in the demand and supply of digital marketing professionals.

If you have just stepped into the digital marketing arena, there could be no better time than now to learn the ropes of digital marketing. The best part about this is that you can start with being a generalist who understands the pulse of digital marketing. With scores of social networks rising every other day, many small businesses grapple with the thought of having to spend a lot of time on experimenting with each social network. Moreover, with budget constraints, it becomes even harder to justify the budget spent. That’s where the role of a digital marketer becomes even more necessary. A digital marketer demystifies digital marketing to small businesses and helps unravel the way to simplify yet meet business goals along with customer expectations.

Digital marketing is not limited to small businesses alone. Why even large corporations that depend on traditional marketing channels are waking up to the challenge of getting into digital marketing. Organizations operating across geographies are now looking at digital marketing as a means to streamline their marketing budgets, by focusing primarily towards online marketing for the rapidly growing online market.

If you are among those who have gained experience in Search Engine Marketing, Copywriting or even Web Design and Development, then there is every chance to expand it further and build your digital marketing career.  If you have had an opportunity to speak with a digital marketer, then you must have noticed that they won’t stop raving about the benefits of having the flexibility to choose a wide variety of jobs, learn new things every day and also having a job that helps them travel the world!

So, what are you waiting for? Join the digital marketing bandwagon and kick-start your digital marketing career!


Below is the full infographic from Simplilearn that highlights many more benefits of being a Digital marketer, current job scenario and earning potentials in various countries.



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