Amazon Is Making Google Anxious: 55% Shoppers Hit Amazon [REPORT]

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the...

Indian-Origin IT Firms Woo Donald Trump Amid Re-elections And India Visit!

Amid the United States going through the presidential election, major Indian-origin biggies such as TCS, Infosys and...

Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon“, Eric Schmidt, Executive Chairman of Alphabet Inc., said once. Today, nearly after two years, we all are surprised to see how accurate he was then.

So, what are the numbers saying?

According to a recent survey report by Bloomreach, Amazon.com, Inc. (NASDAQ: AMZN) has escalated its lead in product search as customers now turn to Amazon first to search for a product they need. 55 percent of consumers in the U.S. begin their search on Amazon over search engines and retailers when shopping for products online. Amazon has increased its share by 11 percent point compared to last year when 44% of consumers used to prefer Amazon first over search engines and retailers for the product search. Search engines and retailers accounted for 28% and 16%, respectively.

Advertisements

Even though Google’s SEO is a league apart, Amazon offers 2x the search volume than Google for products in e-commerce SEO fraternity. The shoppers who started their purchase journey on Amazon cited the presence of a large volume of reviews as a key factor for doing so. Ninety-nine percent of these shoppers consult reviews on Amazon, which has become an implicit part of online shopping.

Is Amazon Really a Threat To Google and Other Search Engines?

Amazon’s reputation for price-competitiveness, (as well as the fact that it sells just about everything) means it’s the go-to destination for comparison shopping.

  • 90% of consumers will check Amazon even if they’ve found their product elsewhere. 78% of these shoppers do this ‘often’ or ‘always.’
  • The comparison works both ways, with 70% checking the same products on other e-commerce sites that they’ve already found on Amazon.

“What we specifically do is we provide all of the technology and the products and services that sellers need around the world to run their business on Amazon. So we are sort of your e-commerce engine, if you will. And the technology we develop helps them run their business on the Amazon Marketplace and reach customers and grow their business very successfully,” said Peter Faricy, VP and GM of Amazon Marketplace.

Site-experience issues – especially those related to site search and product discovery – often were the reasons why consumers turned to Amazon. As stated in the survey,

  • 53 percent felt Amazon had the best site experience overall.
  • More than 50 percent distinguished Amazon’s site search and product filtering capabilities as superior.
  • One in three cited Amazon’s site experience as the main reason they choose Amazon over other retailers.
  • 41 percent reported a retailer’s bad site-search experience caused them to shop on Amazon.
  • 50 percent have left a retailer’s site when they couldn’t find a product they knew a retailer carried.

The Trend Helps Amazon To Dominate this Holiday Season!

Amazon’s A9 has worked wonders for it, with almost 58 percent of U.S. consumer’s leaving a retailer’s website for them. These results are bad news for Wal-Mart and other retailers, who are struggling to make headway against Amazon in e-commerce. Also, with online sales expected to grow 13.6 percent in this holiday season, Amazon looks all set to dominate the shopping spree.

Advertisements

According to the “State of Amazon 2016”, an astonishing 94 percent plan to shop on Amazon this holiday season. Also, consumers seem to view Amazon not only as a place to buy gifts but also as a place to get gift ideas:

  • When holiday shoppers know what gift they want – 59 percent will start on Amazon, only 24 percent will go to a search engine, and 16 percent will opt for a retailer that has that product.
  • When holiday shoppers don’t know what gift to buy – 49 percent will start on Amazon, 28 will look on a search engine, and 26 percent will pick the retailer the gift recipient likes.

The above stats clearly highlights the fact that irrespective of purpose a prospective shopper lands on Amazon before hitting Google most of the time.

The survey also illustrates the mobile shopping habits in the US. The survey results point out that-

  • 50% of mobile shoppers try Amazon first, compared to search engines on 34% and other retailers on 16%.
  • 76% of consumers shop on their Smartphones, with 90% saying that they’ve made a purchase on a Smartphone.
  • Nearly 50% shop on a Smartphone weekly. 
  • 92% say Smartphone shopping can influence a purchase decision, while 52% say Smartphone shopping often or always supports a purchase.
  • 88% will use a Smartphone to assist shopping in stores.
  • 78% have a retailer mobile app, and 82% of those have a retailer app that isn’t Amazon’s.

product-search-vs-product-shopping-on-smartphone

These figures will, of course, be a major concern for competitors, as the risk is that many product searches begin and end on Amazon before they even have a chance to appeal to shoppers.

Jason Seeba, BloomReach head of marketing, says search still has a major part to play:

“While online retailers increasingly feel the pinch, search engines still play an integral part of commerce strategy. This study highlights that just because consumers start on Amazon, that doesn’t mean they ultimately buy from Amazon. Instead, they’re often comparing and researching products on search engines and other retailers.”

Thus, Amazon.com is now more of an undisputed go-to destination, apart from just being an e-store. It is providing an end-to-end platform for all online activities – be it searching for products or buying them. This inevitably leaves the world’s largest search engine, Google, worried, along with its other competitors.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Digital Payments in India: UPI Stands Triumphant Over Debit and Credit Cards

UPI or the Unified Payments Interface has become one of the fastest-growing payment platforms in India and...

Backed By Narayan Murthy, Jeff Bezos To Go After Zomato And Swiggy!

Just when Zomato and Swiggy thought that after the acquisition of UberEats by Zomato, the food delivery market in India is going...

India Wants A Bigger Chunk of $100 Billion In Global Taxes Levied On Google, Facebook and Amazon

It has been reportedly found out that India is adamantly pushing for a huge change at Organisation for Economic Cooperation and Development...

Facebook May Have To Pay $3.50 Per Month To Millions of Users?

Almost every internet tech giant, be it Facebook, Google or Twitter, has flourished by optimising and channelising their strategies that are largely...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the work and update Chrome browser,...

TikTok Owner ByteDance Gearing Up To Challenge Facebook, Apple And Amazon!

ByteDance Inc. doesn’t want their massive success to go downhill after its blockbuster video app TikTok blew up in the social media...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This