shopping

Amazon Bets Big on Unbranded Bazaar in India: Aggressive Price Strategy to Conquer Tier II and III Cities?

Indians consistently prioritize price over brand recognition, and Amazon seems to have realised this trend. The e-commerce giant is strategically betting on its soon-to-be-launched low-price shopping platform, "Bazaar", aiming to woo value-conscious customers across tier II, III and IV...

Festive Magic at Play: Video Content On Social Media Influences 80% of Indians’ Purchasing Decisions [REPORT]

India's festive season is just around the corner, and there is no good time for enthusiastic shoppers who are looking to snag some jaw-dropping deals on various products. A recent study conducted by YouGov and commissioned by Meta Platforms,...

Why Offline Retailers in India Face an Uphill Battle With End-of-Season Sales Despite Giving Massive Discounts?

Retail is one of the fastest-growing sectors in India, particularly in the apparel category. Brands are leaving no stone unturned in their quest to lure customers by giving them jaw-dropping discounts and coupons. However, the buzz and excitement usually...

The resurgence of SHEIN in India ignites aggressive ambitions of Reliance Retail in the fashion sector

Good news for all fashion lovers in India; The most popular and adored women's clothing and accessories brand is making a grand comeback in the Indian market. The world's largest fashion retailer SHEIN is poised to re-enter India with...

The Amazon Advantage: Unrivalled as the Top Choice for Online Shoppers, Empowered by the Influential Role of Reviews and Ratings

The proliferation of smartphones and the widespread availability of high-speed Internet have revolutionized the realm of online shopping, offering people unparalleled access and convenience. In this digital landscape, E-commerce websites, official brand websites, social media platforms, and Google Search...

The record addition of new online shoppers in India will take online retail spending to $160 billion by 2025

The Covid-19 pandemic has influenced not only consumers’ preferences but also purchasing methods. India's e-commerce industry witnessed an unprecedented surge in the number of first-time online buyers between 2020 and 2022 and this trend is likely to continue in...

India Holiday Season 2022: Over 80% of Indians prefer spending time with family, giving thoughtful gifts

The holiday season is about to begin, and this time it is going to be the memorable one. Almost two years after the Covid-19 pandemic, followed by the lockdown, people are now excited about exploring the world, meeting new...

Myntra End of Reason Sale: Attracted over 1 lakh first time shoppers from non-metro cities on first day

We Indians love shopping, especially when most products are on huge discounts! Myntra End of Reason Sale (EoRS) has finally begun on December 10, 2022, with up to 80% discounts on all products and some incredible deals on selected...

Amazon is making shopping more enjoyable, launched a TikTok-style feed ‘Inspire’

Amazon.com, Inc. (NASDAQ: AMZN), the world's largest e-commerce player, keep making strategies to attract customers to its shopping platform. This time, the company has rolled out a TikTok-style feature in its app that would allow customers to buy products...

Social Conversations vs Traditional Reviews: 56% Shoppers tag social conversations more impactful [STUDY]

More often than not brands neglect the voices from social media channels and rely heavily on the reviews and ratings about their products/services on third-party websites, like Amazon, eBay or BestBuy, or rating websites. In spite of fake reviews...
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Amidst Zepto Raising $665 Million at Astounding Valuation India’s Quick Commerce Market Heats Up

India's quick commerce market is witnessing an unprecedented boom, fueled by continuous advancements by its key players. In a...
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