Why Are Samsung Galaxy Note 7 Users Not Replacing Their Devices?

Must Read

Hands-Free Resources: How Businesses Are Using AR to Make Workplaces Safe and Productive

The role of efficiency and ease in the modern world has become forefronted when it comes to technology, particularly...

Top Countries by App Downloads Q2 2021: India Dominates With 7 Billion+ Downloads [REPORT]

As the adoption of smartphones and the Internet has increased over the last decade, so has the number of...

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

The exploding batteries of Samsung Galaxy Note 7 hit the headlines after 2.5 million devices were already sold. There were about 35 complaints till September 1st, which quickly scaled up to 92, including 26 reports of burns and 55 complaining about property damage. As a damage control effort, Samsung immediately announced the recall of Galaxy Note 7 devices and urged all current users of Samsung Galaxy Note 7 to replace their devices.

Despite the company officially asking users to replace their Note 7 devices, it is surprising to see that Note 7 owners are not much happy with this request. So what’s exactly keeping Galaxy Note 7 owners from parting way with their Note 7 phones?

Samsung Galaxy Note 7: A Serious Threat to Life

The damages caused by Samsung Galaxy Note 7 are no more limited to just device burns. There have been reports of some serious issues of a jeep getting burned down and also that of a hotel room getting damaged due to the blast in this device. After such incidents, the Federal Aviation Administration (FAA) issued a statement banning this device in aeroplanes or any checked-in items of baggage. Just one day after the FAA statement, the Indian Government also issued a public notice to impose the ban on the device on September 9, 2016. This came as a huge blow for the Indian market which is touted as the second largest smartphone market in the world.

Advertisements

Samsung decided to halt the distributions of Galaxy Note 7 as soon as the complaints hit the newsroom. It made an official safety recall on September 15, 2016. According to the company, the devices sold after September 15th do not have the cell issues that were causing explosions. They have also launched a tool on their website for Note 7 users to check whether the device is eligible for exchange or not. Currently, Samsung is also working on an OTA update for the device which will limit the battery charging capacity to 60 percent to prevent the device from reaching the point that can cause an explosion.

Here Comes The Twist

Although the issue is so grave, there has been a small 13 percent decline in the device usage since the recall date. It looks like even the exploding batteries somehow failed to separate Galaxy Note 7 and its owners! Moreover, swapping 2.5 million devices is not an easy task.

Initially, Samsung announced the recall on September 2, stating that the company will voluntarily replace the devices with news ones. However, they did not mention whether it was safe to continue using their device or not. Only after a week, the company asked the users to turn down the power completely. Also, initially they did not mention the list of selected carriers and retail outlets where the users can get a replacement!

Samsung Galaxy Note 7 adoption

The exchange/return rate is seriously lower than the adoption rate which is a major concern for the company. Users are highly ignoring the recall, being under the impression that it won’t happen to them. As a matter of fact, it can happen to anyone. Another reason for this is probably the delayed availability of the replacement devices. It has been reported that the new Galaxy Note 7 replacement devices will be available in the US in all stores no later than September 21, 2016, after which we can hope for maximum users returning or exchanging the affected devices.

The replacement may kick off in the other countries later than the U.S., which means users of Galaxy Note 7 in other countries will not be getting the replacement anytime sooner. In anticipation of such delay and uncertainty, users are intentionally risking their lives.

Advertisements

Samsung Galaxy Note 7: Damages Are Done

Over a period of time, Samsung has built trust in its customers with its service and flagship products like Galaxy S6, S6 Edge and Galaxy S7, S7 Edge. The immediate step taken by Samsung to halt the distribution and sales of the faulty devices has been very effective in controlling the matter but failed to stop the explosions as they did not mention that using the device is unsafe. It has been considered as a technical glitch in an electronic device. Even after the reported incidents, the adoption rate kept on increasing. When the recall was made, the adoption rate dropped slightly, but it soon picked up real fast. The matter has also affected Samsung’s Korean market where its shares fell by 7% on 12th September, decreasing its market capital by over $14 billion.

“Consumer Safety is always our highest priority. Our collaboration with the CPSC to fast-track a voluntary recall in the U.S. addresses safety concerns by ensuring we reach Note 7 owners quickly to exchange their devices. We are asking owners to act now by powering down their Note 7 device and receive a replacement device or a refund through our exchange program.” said Tim Baxter, President of Samsung Electronics America.

The measures adopted by Samsung to reduce the effect of the glitch on the company as well as the customers are highly commendable. The steady adoption rate of this device stands testimony to the fact that Samsung has handled the situation very effectively without losing much of its goodwill for the device. However, the issue is a lesson for Samsung on the effects of ignoring certain criteria like quality testing, and focusing more on being competitive.

However, like always your safety is your responsibility. So, it is strongly recommended to power down the Note 7 and follow Samsung’s safety recall without any further delay.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Zomato To Give Booster Shot To Grofers Now: Eyes On A Big Chunk Of Grocery Delivery Market

After the historic performance with IPO, Zomato is now gearing up for another milestone - to grab a sizeable...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This