Samsung’s Compromise On Quality in Galaxy Note 7 Makes Way for Apple iPhone 7

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10,...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Samsung Galaxy Note 7 was supposed to be Samsung’s flagship device with the introduction of retina scanners, which was absolutely new and innovative. The device was launched on August 19, globally and on August 11 in India. Samsung had already sold 2.5 million units of the device just when there were complaints of the device crashing and faulty S-Pen. However, the real problem started when they received 35 complaints (as of September 1) of the battery catching fire. The board room was the next hot-spot for the company to decide on the measures against the prevailing complaints. Samsung decided to halt the distribution of the device. They decided to replace their current device with the new units in the coming weeks to protect future customers. According to the company, an issue with battery cell caused the problem in the devices.

This came as a huge embarrassment for the Korean smartphone giant, Samsung. The company is in the second position in terms of spending on R&D, globally. They claim to invest 9% of their total sales revenue in R&D activities. In 2015, Samsung had spent $14.1 billion on R&D while Apple spent merely $6 billion, according to a report by PWC. With the recent incident coming into the limelight, a question arises that how can a company like Samsung, which has the highest smartphone market share of 22.4% with the sales of over 77 million units in Q2 2016 bear such a serious issue. 3 out of every 10 smartphones are tagged with Samsung band. At present, the company is coordinating with carriers like Verizon and AT&T on how the exchange will work. On the other hand, these carriers are likely to deliver the upcoming iPhone soon!

What Went Wrong With Samsung Galaxy Note 7?

Even though Samsung spends over double of what Apple does on R&D, it had to face such a serious issue with its devices. It seems like the focus for Samsung was to launch the device before the launch of the next iPhone, rather than to focus on the quality of the device. Before this issue of devices catching fire, there were complaints regarding the system crashing, boot looping surfaced and faulty S-Pen. Probably Samsung was in a hurry to launch the Note 7 due to which quality check was highly neglected, resulting in faults with the devices.  Every device is supposed to be evaluated for days and months before launching it into the market to ensure the quality of the device. It seems that Note 7 devices were not tested before they were made available in the market. Apparently, the company has compromised with the quality of the device to stay ahead in the competition.


Will Note 7 Get a New Life?

Samsung might face a tough time re-introducing the device and win the trust of its customers once again. It will highly affect the further sales of the device globally. This will also affect the reputation of the company. Samsung’s challenges just increased in folds- Right from correcting the issue to making it reach to the end user once again with an extra challenge of winning trusts (probably the most difficult challenge). Samsung needs to address and solve this issue real quick to get Note 7 back to life. The product no doubt had an attractive design with some real time innovations which led to a sale of over 2 million units in a span of just 15 days.

Perfect Timing for Apple

Apple’s market share has been declining tremendously with the sales performance of iPhone 6S and 6S Plus. One of the major reasons for its failure was the launch of Samsung’s Galaxy S6 and S6 Edge with an innovative design and better features, and then the Galaxy S7 and S7 Edge to carry on the legacy. While Samsung’s Note 7 was also supposed to be their flagship device, they had to halt the distribution right when Apple is all set to launch iPhone 7 in less than a week. Apple’s iPhone 7, which is rumoured to have some major hardware developments, has a golden opportunity to kick-start its sales once again. All the strategies that Samsung had planned regarding the product’s sales & marketing will also be put on hold making the roads clear for iPhone 7.

To conclude, this is a very major issue that Samsung is facing which will cost the company heavily, that too on the product which was supposed to set a benchmark for other OEMs. Monetary costs, reputation, sales, trust and many more grounds are left shaken for both the company and the device. Samsung is definitely facing a lot of problems, but the level of the problem depends on how effectively and efficiently it can address and resolve it while there is time.

Because Samsung has suspended the sales of much awaited Galaxy Note 7 due to battery exploding issues, will Apple iPhone 7 be able to steal the prospective buyers of Samsung Galaxy Note 7?

View Results

Loading ... Loading ...



Please enter your comment!
Please enter your name here

Latest News

India Wants A Bigger Chunk of $100 Billion In Global Taxes Levied On Google, Facebook and Amazon

It has been reportedly found out that India is adamantly pushing for a huge change at Organisation...

Facebook May Have To Pay $3.50 Per Month To Millions of Users?

Almost every internet tech giant, be it Facebook, Google or Twitter, has flourished by optimising and channelising their strategies that are largely...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the work and update Chrome browser,...

TikTok Owner ByteDance Gearing Up To Challenge Facebook, Apple And Amazon!

ByteDance Inc. doesn’t want their massive success to go downhill after its blockbuster video app TikTok blew up in the social media...

Global Online Payment Frauds: Over $200 Billon Would Go Down The Drain In The Next 5 Years [REPORT]

The online payment frauds are becoming a new nightmare for digital users and authorities as well. It has been estimated that a...

Music Streaming Platforms In India: Gaana And JioSaavn Account For Over 50% Market Share!

The Times owned Gaana emerged as the top music streaming platform in India. It outpaced all peers by accounting a whopping 30%...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This