[D’Dialogue] Indian Payment Gateway Zaakpay Takes The Bull By The Horns [Interview]

Must Read

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

1.5 Million Engineers Pass Out In India Every Year, Fewer Getting Hired [Trends]

Engineering colleges have been springing up like wild mushrooms in India in the last few years. Their number has...

World’s Most Popular Ad Slogans: A Brief List To Inspire With !

Advertisement plays an important role for companies as well as consumers world wide. It gives a seller an opportunity...
Neeraj Mhttp://dazeinfo.com
I am a full-time Industry Analyst, covering mobile industry, writing about the giants and their growth performances, chasing the statistics like my dreams, and digging deep into the industry till I get a gold mine. 'Earned' my Masters in BioTech quite recently and giving wings to my thoughts without drinking RedBull.

E-commerce Industry in India is expected to touch USD 10.49 billion (Rs. 62,967 Cr) by the end of 2013. In spite of this, India is yet to make a sizeable contribution to the global e-commerce sales of $1.22 trillion (B2C) in 2013. Consumer interest in online shopping has been constantly on the rise since the last few years, but a complex e-Payment gateway system and mistrust remain the top challenges for global e-commerce industry.

upasana Taku, Co-Founder & CEO ZaakpayIn India, the scenario is no different, online payment gateways are pegged to monotonous approach, lengthy process of approval and high transaction charges that are diffusing the interest of business owners, who are trying to grab a pie of the explosive growth in the Indian e-commerce industry worth USD 34.3 billion by 2015. And, that’s the very reason why 95% of SMEs in India don’t have any web presence.

But like they say – If opportunity doesn’t knock, build a door – Zaakpay – a budding payment gateway solution provider in India – is aiming to fix the problems faced by the Indian e-commerce industry. With the roll out of their new mobile focused payment solution called Mobikwik, Zaakpay is aiming to grab hold of those who are first-time mobile shoppers. Though, mobile apps contribute a mere 4% of total e-commerce revenue for e-Store, Zaakpay is expecting the number will grow up as the penetration of Smartphones is at an all time high compared to the feature phone.

Advertisements

We got hold of Upasana Taku, Co-Founder and CEO, Zaakpay – for an exclusive interview to expose what Zaakpay has to offer to the industry.

We are focused on creating a network of merchants likes of bookmyshow and redbus, who are willing to integrate their mobile-store with Mobikwik, says Upasana. We are focused on every segment of customers starting from Startups to Enterprise level. Having said that we have chosen few categories we want to go after and for each category we have custom solution.

Being a B2C solution, Mobikwik is taking advantage of the prepaid mobile wallet concept. The company claims that out of 3 million Mobikwik users, around 50% are either using the solution regularly or maintaining some amount in their m-wallet.

Here is the complete interview of Upasana Taku, speaking about their mobile focused solution MobiKwik:

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

Reliance Jio Offers Free Calls Over WiFi: Activate It Now

Following Airtel’s launch of VoWiFi calling in December 2019, Jio has now started rolling out VoWiFi calling, as well.

UPI Scam: A Man Loses Rs. 1.01 Lakhs While Using Paytm and Google Pay

Facebook finds it itself in the middle of its first scam of the new decade and the catalyst seems to be its...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This