[D’Dialogue] Indian Payment Gateway Zaakpay Takes The Bull By The Horns [Interview]

Must Read

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up!

E-commerce Industry in India is expected to touch USD 10.49 billion (Rs. 62,967 Cr) by the end of 2013. In spite of this, India is yet to make a sizeable contribution to the global e-commerce sales of $1.22 trillion (B2C) in 2013. Consumer interest in online shopping has been constantly on the rise since the last few years, but a complex e-Payment gateway system and mistrust remain the top challenges for global e-commerce industry.

upasana Taku, Co-Founder & CEO ZaakpayIn India, the scenario is no different, online payment gateways are pegged to monotonous approach, lengthy process of approval and high transaction charges that are diffusing the interest of business owners, who are trying to grab a pie of the explosive growth in the Indian e-commerce industry worth USD 34.3 billion by 2015. And, that’s the very reason why 95% of SMEs in India don’t have any web presence.

But like they say – If opportunity doesn’t knock, build a door – Zaakpay – a budding payment gateway solution provider in India – is aiming to fix the problems faced by the Indian e-commerce industry. With the roll out of their new mobile focused payment solution called Mobikwik, Zaakpay is aiming to grab hold of those who are first-time mobile shoppers. Though, mobile apps contribute a mere 4% of total e-commerce revenue for e-Store, Zaakpay is expecting the number will grow up as the penetration of Smartphones is at an all time high compared to the feature phone.

Advertisements

We got hold of Upasana Taku, Co-Founder and CEO, Zaakpay – for an exclusive interview to expose what Zaakpay has to offer to the industry.

We are focused on creating a network of merchants likes of bookmyshow and redbus, who are willing to integrate their mobile-store with Mobikwik, says Upasana. We are focused on every segment of customers starting from Startups to Enterprise level. Having said that we have chosen few categories we want to go after and for each category we have custom solution.

Being a B2C solution, Mobikwik is taking advantage of the prepaid mobile wallet concept. The company claims that out of 3 million Mobikwik users, around 50% are either using the solution regularly or maintaining some amount in their m-wallet.

Here is the complete interview of Upasana Taku, speaking about their mobile focused solution MobiKwik:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Tesla First Cancels Return Policy And Now Cuts Warranty Period

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in a week. If that's not...

Personalization Is The Secret Sauce Behind A Successful E-Commerce Business

E-commerce personalization offers an exclusive experience to consumers by showing them product recommendations, content catered to their interests, and offers based on...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance. The trailblazer’s...

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up! Micromax has...

The Future of The Workplace And Retraining in 2020 And Beyond

The pandemic has upturned businesses, lives, and even the outlook of our future. It has caused millions to lose their jobs, and...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This