E-commerce in India: Consumers Interest Went Up By 128% In 2012 [Report]

Must Read

Days are gone when e-commerce industry in india used to be treated like a ‘man-with-a-plastic-bag’ who wants to touch and feel each and everything personally before reaching to his pocket. A latest report from Google India reveals that Indian consumers’ confidence in online shopping recorded 128% growth in 2012 compared to mere 40% in 2011. The report is based upon a study combined conducted by TNS Australia in November and collected data from Google Trends.

TNS study is based upon sample data collected from 800 respondents having monthly avg household income of Rs 55,051 spread across Mumbai, Delhi, Kolkata, Bangalore, Ahmedabad, Hyderabad, Pune and few other cities.

 Mobile Devices Played A Vital Role

In the year 2012, search queries generated through mobile devices doubled compared to 2011. Almost 30% of total search queries originated by mobile devices. This clearly showcases users’ constant increasing interest in Smartphones and Mobile internet despite of the fact that only 2.7% mobile users hold Smartphone in india and only 22% of mobile internet users pay Rs 500 or more per month.

Advertisements

E-Commerce in India

Apparel: Online Indian Consumers Loved The Most

According to the report, Apparel and electronics were the top categories which fascinated online shoppers the most. As 84% users purchased from these categories online, 71% users preferred consumer electronics, while 64% users bought beauty products online.

The fascination towards apparel among online users comes as no surprise, as the category was marked as one of the fastest growing e-commerce industry in India back in August 2012. The emergence of Zovi, Myntra, Jabaong and many more local players compliment the commendable growth. While eBay India is also stocking majority of its inventory for the same, Flipkart is also rumored to jump into the business with focused approach by late March of this year.

In fact, the frequency of purchase was also the highest in Apparel category with 33%, followed by electronics with 28%.

Payment Gateways Still Disappoint

Despite of such enormous e-commerce growth in India in 2012, the absence of effective and impressive presence of online payment gateways is still lagging behind compare to other countries. Consequently, COD is still the most preferred most of payment as 74% users preferred the same. And, that’s the reason e-Store are bound to offer COD in India despite of fact that realization of payment against goods is delayed due to the involvement of many offline collection agencies.

Debit card and credit card were the other mode of payment with 18% and 5% opted ratio among online shoppers.

Advertisements

2 COMMENTS

  1. Buy Cool http://www.permingo.com/Mobiles-depid-87842-page-1.html http://www.permingo.com/Tablets-depid-87972-page-1.html http://www.permingo.com/Watches-depid-87843-page-1.html http://www.permingo.com/Sunglasses-depid-88004-page-1.html http://www.permingo.com/Baby-Care-depid-90966-page-1.html http://www.permingo.com/Entertainment-depid-98971-page-1.html http://www.permingo.com/Deal-of-the-day-pid-27291.html
    @ http://www.permingo.com/

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

The Advantages of Java Logging

If you're a fan of Java logging, you already know that there are three main types, Log4j,...

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when you think Mukesh Ambani led...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This