Time For Game App Developers To Pay Immense Attention Towards iPad !

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Tesla First Cancels Return Policy And Now Cuts Warranty Period

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

For mobile game developers, iPad is the more lucrative platform in terms of getting returns on advertising spends. The reason is quite obvious that game enthusiasts are more likely to buy game apps on iPad compare to iPhone platform. Despite, iPhone is still dominating in terms of ‘time spending’ for mobile gaming. According to a recent report from Chartboost, iPhone currently commands on 61% of all gaming time spent on iOS devices in a day.

At the time, although the acquisition costs for per app install on iPad (as well as on iPod touch) is low, but advertisers are still willing to pay more on iPhone in order to reach much broader audience. Interestingly, iPad owners are more likely (more than 113% compare to iPhone owners) to buy game apps on their device, responding to interstitial ads display on their Tablet screen.

iPhone game apps However, iPhone clearly wins over iPad and iPod Touch in terms of session volume. Gaming traffic (session per day of users) on iPhone is five times greater than iPod Touch, while the session per day on the device is more than twice of those on iPad.

Advertisements

time spend on iPhone

Cost-per-install (for advertisers) is $0.12 more on iPhone than iPad and iPod Touch. Despite of having more cost-per-install on iPhone platform, game app developers are more willing to pay the platform as they want to grab more number of users towards their game apps.

Apparently, there’s an opportunity for marketers, especially those who have tight budget for marketing campaigns, to make smart investments on iPad-specific ads campaigns. They need to focus on iPad platform as they could face a fierce competition on iPhone platform with other similar titles.

Of course, they have opportunity to grab smaller audience (but more willing to buy game apps) with less initial investment with their free-to-play titles. Pushing game apps for iPad customers means enticing a bigger chunk of users in very short span of time with less investment.

One thing should be understood, for building a sustainable business on mobile platform, advertisers also need to place their ads at correct position. There are million of titles which are unable to draw the attention of game enthusiasts for the purchasing.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This