Time For Game App Developers To Pay Immense Attention Towards iPad !

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

India Enterprise IT Spending To Reach Rs. 1,910 Billion In 2012: Manufacturing And communication Industry To Drive The Growth

Manufacturing and Communication Industry is expected to drive the overall growth in the years to come. Sectors like Education,...

For mobile game developers, iPad is the more lucrative platform in terms of getting returns on advertising spends. The reason is quite obvious that game enthusiasts are more likely to buy game apps on iPad compare to iPhone platform. Despite, iPhone is still dominating in terms of ‘time spending’ for mobile gaming. According to a recent report from Chartboost, iPhone currently commands on 61% of all gaming time spent on iOS devices in a day.

At the time, although the acquisition costs for per app install on iPad (as well as on iPod touch) is low, but advertisers are still willing to pay more on iPhone in order to reach much broader audience. Interestingly, iPad owners are more likely (more than 113% compare to iPhone owners) to buy game apps on their device, responding to interstitial ads display on their Tablet screen.

iPhone game apps However, iPhone clearly wins over iPad and iPod Touch in terms of session volume. Gaming traffic (session per day of users) on iPhone is five times greater than iPod Touch, while the session per day on the device is more than twice of those on iPad.

Advertisements

time spend on iPhone

Cost-per-install (for advertisers) is $0.12 more on iPhone than iPad and iPod Touch. Despite of having more cost-per-install on iPhone platform, game app developers are more willing to pay the platform as they want to grab more number of users towards their game apps.

Apparently, there’s an opportunity for marketers, especially those who have tight budget for marketing campaigns, to make smart investments on iPad-specific ads campaigns. They need to focus on iPad platform as they could face a fierce competition on iPhone platform with other similar titles.

Of course, they have opportunity to grab smaller audience (but more willing to buy game apps) with less initial investment with their free-to-play titles. Pushing game apps for iPad customers means enticing a bigger chunk of users in very short span of time with less investment.

One thing should be understood, for building a sustainable business on mobile platform, advertisers also need to place their ads at correct position. There are million of titles which are unable to draw the attention of game enthusiasts for the purchasing.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

OYO Introduces New Initiatives to Increase Employee Satisfaction

With work from home having become the new norm for most Indian startups due to mandatory social...

Amid Acquisition Talks, TikTok Gearing Up For A Legal Battle!

Desperate times call for extreme measures. The popular short-form video app TikTok has been facing unprecedented amounts of backlash from Uncle Sam...

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This