Social Media Report 2012: Facebook Dominance In the U.S.

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

The Sudden Rise In The Demand Of Refurbished Smartphones In India!

The new normal is changing the dynamics of the Indian smartphone industry. In the last two to...

Social media has grown up to a big giant now and its still growing rapidly. It also offers new and meaningful ways for global consumers to engage with people events and brands. According to According to a new social media report, maximum time by consumers is spent on social networks than any other type of sites.

Interestingly, consumers spend 20% of their online time by PC while, 30% of total time online by mobile. Also, the total time spent on social media by PCs and mobile devices in the U.S mounted up to 121 billion minutes in this July, compared to 88 billion in July 2011.

The recent propagation of mobile devices and its connectivity has fueled up the penetration of consumers towards social media. Computers remain as the predominant device to access social media while, time spent with social media on mobile apps and the mobile web has also significantly increased 63 percent in 2012, compared to the same period last year. Facebook remains to be top in the list in terms of penetration, but new social media sites seen hatchling to compete with giants.

Advertisements

In the U.S Facebook remains the most-visited social networking sites by PC, conquering 152.2 million visitors, mobile apps acquire 78.4 million users and mobile web of about 74.3 million visitors.

Facebook proves to be multiple times the size of the next largest social site across each platform. Also, it is the U.S. top web brand, as 17% of time spent online by PC is on Facebook.

There are exploding numbers of social media networks available, and countless number of sites is adding social features. Facebook and Twitter continues to remain as the most popular social networking sites amongst many and surprisingly, Pinterest emerged as one of the stars in social media for 2012, showing off the largest YOY increase in having unique audience as well as time spent of  any social network across PC, mobile web and apps.

Image courtesy: Nielsen

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

With The Launch of JioMeet Reliance Sets Its Eyes On Video Conferencing Market!

The race to dominate the video conferencing market has just become more interesting. As we are going through the...

Facebook To Shutdown Lasso, The TikTok Competitor: A Well Calculated Move?

By now almost everyone is aware of how Facebook Inc. (NASDAQ:FB) always attempts to copy every other popular app that tries to...

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the latest jump in the net...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This