Google is apparently trying to set the force to push developers towards Google products periodically. To make the effort worthy, company has launched “Google For Entrepreneur” microsite that bridges the gap between Google partnership programs, Google startup initiatives, Google’s resources and Google’s events especially designed for startup and Entrepreneur community across the globe.
Backing Google’s efforts, Mary Grove – Head of Global Entrepreneurship Reach – said that company has set 3 prime objectives behind the autonomous launch; 1) to encourage entrepreneurship in local communities and set partnership with organizations, 2) to provide access over thousands of tools and talents to entrepreneurship and 3) educating startups to adopt right Google tools for better productivity.
Indeed, this a commendable initiative by Google as Startup ecosystem is maturing in many countries with every passing day and much-needed support and push is required to keep the traction intact.
Why Is Google Betting Big On Startup Ecosystem
Till a certain extent, its not Google alone which is trying to back early Startups and Entrepreneurs. Microsoft BizSparkz is functioning in a quite a similar way. In fact, few recent activities by Microsoft has resulted in a sparks among thousands of developers across the globe and that could be one of the reasons Google has boarded on opportunity bus too.
Like Bizsparkz, “Google for Entrepreneur” will provide an early access over tools and apps to startups and entrepreneur and company is convinced that this could influence the further operations and convincible make such startups lean towards Google products. Besides, this could also empower startups and entrepreneurs to scale up their development environment confined into Google’s products. An early access to tools and services will also assist such startups to influence end-users and other enterprises only to ditch Google’s competitors.
With the launch of “Google for Entrepreneurs”, company has listed out series of events and programs that would be conducted in many countries – In India its scheduled for on 28 September in Delhi.