[D’Dialogue] Online Event Management Startup Ayojak Targets 1000+ Events With 500% Revenue Growth In 2012 [Interview]

Must Read

Switch Off Your Amazon Alexa If You Are Working From Home!

Weeks after the widespread of the coronavirus, countries continue to go into lockdown mode for more weeks...

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

Facebook Portal TV: Once Mocked Widely, Now Sold Out Completely!

Two years go, Facebook Inc. (NASDAQ:FB) released the first device in their Portal video calling series. This...

E-commerce space in India is being bullish with thousands of ‘potential’ startups emerging every month. Consequently, the challenges and competition to stay afloat with significant value proposition is the main area of concern that is making such startups to make use of online and offline ecosystem from marketing and promotion prospective. Offline event is one among all such activities which is emerging as the best platform to market, network and keep customers engaged but with certain inevitable inherited challenges.

Ayojak.com (a hindi abbreviation of ‘Organizers’) – a Pune based startup – has tried to address such challenges by leveraging upon the explosive growth of Internet and Mobile in India. As companies are excited to host as many events possible these days, the biggest challenge of this industry is to establish a bridge between potential participants and event registration mechanism, says Santosh Panda – CEO and Founder of Ayojak.

Ajoyak is a solution platform which allows any event organizers’ – company or individual – to get commitment from interested participants by selling tickets through 24/7 available app. It also serves non-commercial, unpaid or RSVP events by providing registration mechanism at no cost involved, says Santosh.

Advertisements

Online Ticketing industry in India is estimated worth Rs 750 Crs in 2012 and that could be the one reason which got the eye-balls of Ayojak management rolling. Though, Ayojak has been in the industry for some time now in its current form, the sizable growth and number of events went up only from last one year. Last year company managed to reach Rs 1.75 Crs (un-audited) in revenue books and in 2011 – 2012 (financial), it is targeting grow by 500% to surpass 8.0 Crs as revenue.

We have planned to tap the SMBs event space with 200 – 400 participants. This would leads to handle 1000+ events this year. However, the high online transaction charges are still the matter of concerns till a certain stage. Fortunately, organizers and participants now understand this and opening up to bear such transaction cost happily against the facilities they are enjoying, said Santosh.

Such enormous opportunity is making many more players to join the space of online event Management and Online Ticketing. Undoubtedly, this will relax the norms and cost but demands innovation and ‘out-of-the-box’ service and solution to cater other nitty-gritties to make events more accessible and ecstatic.

We had an exclusive discussion with Mr. Santosh Panda over many other challenging issues pertaining to startup, funding and the industry requirements. Here is the full length video interview in which he opens up towards future plans, competitors and risk assessments:

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Apple iPhone 9 Launch: Not The Date, The Price That Could Turn Heads!

The much-awaited launch of iPhone 9, aka iPhone SE 2, could take place on Sunday, April 5,...

Ecommerce Players, Including Amazon And Flipkart, To Lose $1 Billion Due To Covid-19?

With India now experiencing a country-wide lockdown for 21 straight days along with the talks of plunging into recession in the near...

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about the long-term consequences companies, especially...

The Coronavirus Outbreak Will Change the Business Landscape Permanently!

Make no mistake, the events of the next few days, weeks, and months will have a lasting impact on the global economy...

Facebook To Revamp Their Live Streaming Feature By Adding More Functionality. Know Why!

With the Covid-19 outbreak forcing people to stay indoors worldwide, many people have taken to social media platforms to showcase their lives...

Facebook Users Who Dumped It Earlier Are Returning Back To The Platform!

Facebook Inc. (NASDAQ:FB) is gaining ground and it's no less than a surprise to know who is leading the growth this time!

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This