Samsung has just unveiled the first Windows 8 phone at IFA event, named Ativ S. The 4.8 inch giant screen Windows powered smartphone is another strong bet by Samsung in premium segment along with recently launched Galaxy Note II. Importantly, it’s the much-needed launch, especially for Samsung, after the recent lost battle against Apple that could have larger impact over the range of its most successful Android smartphones. The brain-storming session on this at later portion of this post, first let me show you what Samsung has got with its Ativ S Windows Phone 8 to turn the table in smartphone handset ( probably OS too) market !
What’s Inside The Box
Samsung Ativ S is first ever smartphone by any maker that runs on Windows 8 phone. Powered by Dual-core 1.5 GHz processor and 1 GB on-board RAM, Samsung Ativ S is also the first ever Windows phone with dual core chip. The 8.7 mm brushed-aluminum chassis, giant 4.8 inch Super AMOLED display backed by Gorilla Glass 2 makes the phone much adorable for heart-core fans of Windows environment. 8MP autofocus rear camera has become a standard for all premium segment smartphone while 1.9 MP camera allows you to have quite clear video calls.
16 GB and 32 GB in-built storage along with Micro SD card support kills almost every challenge related to storage. Don’t forget Windows very own SkyDrive support is also available as an extended arm for storage needs.
Apparently, Samsung has set the specifications in well-tuned fashion which is close to current market needs. In fact, to back all these things up, Samsung has ensured to set powerful 2300 mAH battery that could last for a whole day if used rigorously.
In true sense, Windows has finally got real touchy and potential market rocker hardware for its Windows 8 OS – but not from its married partner Nokia.
Timing Is Everything And Samsung Calculated Well
The launch of Samsung Ativ S has taken place when company is going through rough patches. The recent lost battle against Apple has made the industry to speculate about the future and success of its few most popular Smartphones and growing business with Android. Share value dived down and company has lost close to $12 billion as valuation in stock market.
Definitely, it’s time for Samsung to look beyond Android and, in current scenario, there could be no better bet than Windows 8 OS for a company which is controlling the largest portion of global smartphone market share. Samsung will have to act upon this quickly before Nokia – once mobile industry titan – could bounce back powerfully as Apple is seeking ban on Samsung’s top 6 smartphones in the US and China – the biggest smartphone market.
Intelligently, by the launch of Ativ S Windows 8 smartphone, Samsung has tried to set-up the stage for Google and Apple to settle down their grievances – out of the court and with ‘Win-Win situation for everyone’.
Samsung Ativ S: Will It Charge The Market
Though, Microsoft has appreciated Samsung for fitting the Windows 8 OS in stylish and striking hardware but the big question here is, whether it could rock the market like Samsung’s other Android phones with millions of shipped units ?
Google has got definite edge over Microsoft with supporting mobile app ecosystem on Android. Millions of apps and robust integration of other Google service are the main challenges Windows 8 will have to overcome. The price is another important factor as Windows Phone OS may not be a free grip like Android for Samsung. And, this is something Microsoft will have to look seriously.
However, if Samsung decides to heal the burns provided by Apple, then Ativ S could definitely prove a game changer for Samsung as well as for Microsoft – conditionally, latter gets its calculation and price structure in right direction that compliments smartphone market.
Unfortunately, Samsung Ativ S is not going to be available anytime soon as Microsoft has set the launch pad for Windows 8 only in October.