User-Friendly Smartphone And Tablet Have Strong Monetization Potential: [Study]

Must Read

Google Just Got Super Smart: Launches The Knowledge Graph

If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search....

What Everyone Ought To Know About Social Bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media...

E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In 2015

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525...

Mobile has now become one of the lucrative platforms for advertisers. Advertisers are focusing to mobile platforms for the promotion of their brands and that’s why; the numbers of ads are increasing on this platform with dizzying pace year-over-year. Opera has recently reported its in-depth study on monetization of mobile advertising. It’s clear from the study that the devices having better usability (touch screen and larger screen) and functionality (including click to call, expend, play videos and more) are considered to have strong monetization potential.

In other words, the mobile platforms which are offering more interactions between advertisement and users are capable to generate more dollars. That’s why; iOS platform has highest eCPM compare to others platforms. iPhone leads the Smartphone OS pack with an average eCPM of $2.85, followed by Android with $2.10. On the contrary, other mobile platforms are considerably behind compare to Android and iOS in terms of eCPM. Undoubtedly, for better monetization performance, the device will likely to be more user-friendly.

For HTML 5 Canvas (which is considered as mobile friendly browser), specialist developers are keen interested to build stunning animation and full screen rich media overlays in order to improve engagement. However, they are also currently relying on Safari 3.2 and Android 2.1 for the run of their apps. Moreover, the popularity of platforms is also playing a significant role to entice a considerable number of advertisers towards the platform. It’s true that Windows Phone has encompassed number of advanced features, despite advertisers are more likely to go with Android and iOS platforms.


See the table below, where you will find that iPad achieved highest eCPM of $3.96 across Opera Platform in Q2 of this year due to its optimized user-friendly functionality and usability (screen size and touch screen). Now, iPad has become one of the most preferred platforms for advertisers.

The study has revealed that the demand of Tablet ad execution have been grown up 140% compare to the last year. In addition to these, it has estimated that Tablet is going to be even more important for ad execution in next 6 months. It’s pretty clear that Apple’s iOS is delivering majority of rich media ad impressions compared to other platforms. Henceforth, mobile vendors will definitely endeavor to make their platform more user-friendly in sense of functionality and usability.

Image credit: Opera Software


Please enter your comment!
Please enter your name here

Latest News

Jio Free Talk Time Offer: Enjoy 300 Minutes Per Month Without Recharge!

The Jio free talk time offer is much appreciated at the time when companies and individuals are doing their...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This