You might have noticed that Apple’s stance about Facebook is continuously changing. Since the last couple of years, Apple’s relationship with Facebook is not plausible, but now, it’s changing. Apple poke first arrow in February of this year when Apple’s new CEO addressed to a group of investors, said, Facebook is the company which is closest to Apple. Does Apple really want to Leverage Facebook to sustain its hoard campaign? Last week, Apple surprisingly did a lot for the promotion of Facebook’s new camera app. Also in the same week at D10 conference, Apple’s new CEO said that Facebook is great company and Apple’s relationship with the world leading social media website is still solid. Indeed, Tim’s (Apple’s new CEO) endeavor has compelled me to think about what Apple really wants to do after teaming up with Facebook.
Has really Tim Cook chosen an unconventional path to lead the company? It’s true, Apple’s former CEO–Steve Jobs–considered Facebook as one of the rivals and he was against to work with the social media giant. This was the reason why Apple deeply integrated Twitter with its iOS 5 as the third party authentication and sharing services rather than Facebook. Really, it surprised the worldwide masses, even to Facebook fanatics.
But, there are lots of speculations that Apple might integrate Facebook in its iOS 6 version. However, we will have to wait for some time prior to begin of WWDC event–where Apple might clear its stand on ‘relationship with Facebook’. At present, a significant number of apps are using Facebook for signing up and authentications, and I think, Apple is clearly knowing these facts.
It’s pretty clear; Tim Cook has understood that for proliferation of iOS devices around the world, an integration of Facebook with its OS is pre-requisite. However, integration of Facebook with the OS is somewhat more complex than Twitter due to number of permission levels before sharing and authentications. But, I am sure that Apple will try to make the things more simple.
Indeed, Apple has planned something big and it might unveil at WWDC event. At present, over 83 million mobile users are accessing the social media networking website through Facebook mobile app or mobile-optimized versions of the website and Apple will undoubtedly endeavor to lure a significant number of users towards its own platform by taking an advantages of the world leading social networking site.