At present, Facebook is engaged to develop its mobile app, which could support ad banner along with user experience. The social media networking site is currently focusing on mobile devices to generate revenue from its mobile app. According to a research analysis firm “ComScore“, users’ engagement on Facebook is quite higher than other platform. During March of this year, 83 million mobile users were accessing the world leading social networking site through “Facebook mobile app” or mobile-optimized version of the website and they are spending an average of 441 minute per month on the app. But, there is a big challenge to monetize the exponential growth of mobile users across the platform. However, the firm has stated that the social networking site is the most used apps on both iOS and Android platforms.
It’s expected that one ad banner on Facebook could generate $2 billion per year for the company. The social media website will endeavor to tag both premium and performance advertisers, but, it’s primarily focusing on the users’ experience. It means, for the social media website, monetization of mobile users comes at the second place. It’s pretty clear that less numbers of ad banners will be attached on the website and the social networking site will charge extremely large to advertisers.
In March 2011, Facebook started experiment to test sponsored stories and it was attached as premium ad space by Facebook ad team. During 10 days of testing, users clicked 46% higher on the sponsors stories ad units than Facebook’s standard ad units. Facebook has become one of the favorite platforms for advertisers to engage users. A conversation of advertisers with social audiences on Facebook mobile app will creates a long-term relationships with the brand.
Recently, the company has acquired Instagram in order to lure more number of mobile users on the platform. Instagram has proven itself in superior mobile experience for photo quality enhance and sharing. Facebook is now endeavoring to reach 100 million mobile users by the end of this year and acquisition of Instagram will definitely support the company to achieve milestone destination.
Last year, a study predicted that the global mobile ad revenue would reach $3.3 billion by the end of 2011. Recently, a market research firm has estimated that mobile ad revenue could reach to $32.9 billion over the next four years.
In terms of mobile ad revenue, Facebook is going to be a big giant from this year onward. The reason is quite obvious, users’ engagement on Facebook is quite higher than other platform and also, it is going to touch 100 million mobile users worldwide. It is going to be a big platform to make greater impression over social audience and making strong long-term relationship.