Samsung Targets To Capture 60 Percent Of Indian Smartphone Market In 2012

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Yesterday, Samsung officially announced to not launch its “Galaxy Nexus” model of Smartphone in India. Whatever would be the reasons, the company has given shredder to Nexus enthusiast. However, the company unveiled its Galaxy SIII model at London event yesterday. What do you expect from the South Korean electronics giant in India? Indeed, Samsung is planning to grab 60% of Smartphone market across the country by this year. However, the company is currently holding 44.7% Smartphone market share in India, and still, its lineups such as Galaxy Note and SII are outstandingly performing across the domestic market.

In India, Samsung’s country head of mobile and IT–Ranjit Yadav—said, “Creating new categories and offering Android, Windows and our own Bada OS (operating system)-based devices for the consumers to choose from under different value propositions would be the game changers that would contribute to our market share in the smartphone segment.”

Last year, over 11 million Smartphones were shipped in India and 1 million were shipped just in the last month. It’s expected that over 20 million Smartphones will be shipped across the country by the end of this year.

Samsung sold over 5 million of Galaxy Note (phablet) in just 5 months since its launch in November last year. The country head has also told that Samsung will launch 7-inch Tablet in the domestic market next month. The Tablet market is growing with dizzying pace in India due to advent of cheap Tablets such as Aakash and Micromax’s Funbook.

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Samsung has recently launched its two new models—Samsung S Advance and Galaxy Pocket—in the Hyderabad market and the prices of the devices have been kept Rs 26,900 and Rs 8,150 respectively. Folks can access over 300,000 books, 26 newspapers and 28 magazines on these devices. In addition to these, the devices are also facilitating folks to download over 100,000 songs of Bollywood, Hollywood and popular regional titles across the country. These devices possess My Movie app–facilitates users to access 600 movies on the device for free of cost– and My TV app–which privileges users to access 80 TV channels on their device for free of cost. However, the company is currently offering 19 different Smartphone models in India.

Anyway, Samsung has really understood the pulses of Indian folks and the company is offering what users are demanding. Undoubtedly, a lineups of Samsung’s Smartphones and Tablets are available in the domestic market. Indeed, numbers of folks are more willing to own Samsung Galaxy SIII.

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