In The U.S., Samsung Leads In Mobile OEM, While Android Dominates In Mobile Platform: [Survey]

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It’s now clear that Samsung is the world leading Smartphone manufacturer, estimated to ship over 44 million Smartphone worldwide. Recently, a measuring data firm “ComScore MobiLens Service” has reportedly stated that Samsung dominated 26.0% market shares in the U.S till the end of March this year. The firm surveyed more than 30,000 U.S. mobile subscribers during three months average period ending in March 2012.

According to the report, there were more than 106 million Smartphone users in the U.S during the three months period ending March of this year, up 9% compare to same average period ending December last year. Google’s Android was at the top in ‘mobile platform used’ with 51% of market share across the country, up 3.7% compare to December last year, while Apple’s dominated 30.7% market share till the end of March 2012, up 1.1% compare to December of the last year. However, RIM and Microsoft managed to hold 12.3% and 3.9% of market share respectively during three months of average period ending March of this year.

In terms of mobile devices, there were 234 million mobile device users (age 13 and older) during three-months of average period ending in March of this year. Clearly, Samsung was at the top, followed by LG with 19.3%, down 0.7% compare to December last year. Apple managed to grab third position in the U.S during the same period, up 1.6% compare to December last year. However, Motorola and HTC had 12.8% and 6.0% market share respectively in three month period ending in March 2012.


I have regularly been releasing mobile content usage in the U.S.  According to the report from ComScore MobiLens Service,  74.3% of mobile users in the country used their devices for sending text messages to other phones, while 50% of subscribers used their devices for downloading apps during three months period ending March of this year.  49.3% of subscribers in the U.S used their mobile devices for browsing, while 32.6% used for Game-playing.

It’s quite clear from above survey that Samsung is leading in OEM, followed by LG and Apple, while Android has greater penetration in the U.S. than iOS. However, subscribers were using their devices for text messaging during three months average period ending March of this year, which is constant compare to December last year.

Source: ComScore



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