In The U.S., Samsung Leads In Mobile OEM, While Android Dominates In Mobile Platform: [Survey]

Must Read

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market.

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey...

It’s now clear that Samsung is the world leading Smartphone manufacturer, estimated to ship over 44 million Smartphone worldwide. Recently, a measuring data firm “ComScore MobiLens Service” has reportedly stated that Samsung dominated 26.0% market shares in the U.S till the end of March this year. The firm surveyed more than 30,000 U.S. mobile subscribers during three months average period ending in March 2012.

According to the report, there were more than 106 million Smartphone users in the U.S during the three months period ending March of this year, up 9% compare to same average period ending December last year. Google’s Android was at the top in ‘mobile platform used’ with 51% of market share across the country, up 3.7% compare to December last year, while Apple’s dominated 30.7% market share till the end of March 2012, up 1.1% compare to December of the last year. However, RIM and Microsoft managed to hold 12.3% and 3.9% of market share respectively during three months of average period ending March of this year.

In terms of mobile devices, there were 234 million mobile device users (age 13 and older) during three-months of average period ending in March of this year. Clearly, Samsung was at the top, followed by LG with 19.3%, down 0.7% compare to December last year. Apple managed to grab third position in the U.S during the same period, up 1.6% compare to December last year. However, Motorola and HTC had 12.8% and 6.0% market share respectively in three month period ending in March 2012.


I have regularly been releasing mobile content usage in the U.S.  According to the report from ComScore MobiLens Service,  74.3% of mobile users in the country used their devices for sending text messages to other phones, while 50% of subscribers used their devices for downloading apps during three months period ending March of this year.  49.3% of subscribers in the U.S used their mobile devices for browsing, while 32.6% used for Game-playing.

It’s quite clear from above survey that Samsung is leading in OEM, followed by LG and Apple, while Android has greater penetration in the U.S. than iOS. However, subscribers were using their devices for text messaging during three months average period ending March of this year, which is constant compare to December last year.

Source: ComScore



Please enter your comment!
Please enter your name here

Latest News

Microsoft 365: Corporate Privacy Invader Masked As A Collaboration Tool?

Microsoft 365, a line of online subscription services offered by Microsoft to better collaborate in your workspace,...

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers and paying low commission to...

Hundreds Of Email Accounts Of C-Level Executives Are Up For Sale, And It’s Scary!

The email accounts of numerous C-level executives around the world have been compromised and a threat actor is now selling their credentials...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India as they have minted close...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This