Fad: iPad Users Will Contribute 25% Of Revenue Over Next Two Years [Report]

Must Read

It’s not astounding anyhow to listen that folks are often use their mobile device for online shopping. Mobile online shopping is increasing day-over-day with dizzying pace. Recently, a design shopping  site–Fad–has reportedly said that mobile users played vital role in online shopping since October last year. The design shopping site also said that mobile users were more interested to interact and online purchase with it since October last year. Fab noticed that enthusiast among users augmented to use mobile device for the online shopping since beginning of this year. The company had launched its mobile apps for iOS and Android based devices in October last year, since it has been investigating the behavior mobile device users for online shopping. The company also found that 40% of its business dealt since Oct last year, came from mobile applications.

The stats reveals that the use of mobile device has become one of the easiest media for online shopping by the start of 2012. The company has estimated mobile online purchase rate has now increased by two times faster since its launch of mobile apps. Fab also noticed in a few weeks ago that the iPad customers’ behavior really distinct than other non-iPad users. For the deep analysis of the customers inclination on mobile online shopping, the company took the help of software-as-a-service firm–Custora. The company identified that iPad customers are more eager to making their first purchase, which is exponentially faster than non-iPad users. The stats depicts iPad users made 40% purchase in 3 months, while purchase reached to 70% by 7 months.

Why iPad users are more eager to do shopping through their device than others (non-iPad users)?  Do you think, iPad users have more disposable income or they are more likely to be design lovers? It might be  the possible.

Advertisements

However, Fab CEO–Jason Goldberg–said,  “The tactile touch experience of the iPad more closely resembles being able to physically ‘touch’ a product like physical-world shopping versus the web which can feel more distant when browsing with a mouse or track-pad.”

The Fab ‘web experience’ allows users to browse across its sales and products, and now, the company is ready to launch an application for Apple’s third generation “Retina Display” Tablet. However, the app might take few months of time to be launched.

In terms of revenue, the company has reported that iPad users are going to account twice than non-iPad users in coming two-years revenue. Presently, only 15% of Fab users are iPad users and those customers are expected to contribute 25% of revenue to the company over the next two years.

The online shopping site is now endeavoring to take some of cues from the iPad in order to provide better experiences to users. The company is basically focusing to PC which do not have “touchscreen” unlike to iPad or non-iPad Tablets. The online site is somewhat going to mimic the Tablet experience through layout choices and navigational tools for traditional PC users.

Indeed, the report might be fruitful for other online website retailers too. It’s quite obvious that there is an awesome future ahead for these retailers.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

The Advantages of Java Logging

If you're a fan of Java logging, you already know that there are three main types, Log4j,...

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when you think Mukesh Ambani led...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This