It’s not astounding anyhow to listen that folks are often use their mobile device for online shopping. Mobile online shopping is increasing day-over-day with dizzying pace. Recently, a design shopping site–Fad–has reportedly said that mobile users played vital role in online shopping since October last year. The design shopping site also said that mobile users were more interested to interact and online purchase with it since October last year. Fab noticed that enthusiast among users augmented to use mobile device for the online shopping since beginning of this year. The company had launched its mobile apps for iOS and Android based devices in October last year, since it has been investigating the behavior mobile device users for online shopping. The company also found that 40% of its business dealt since Oct last year, came from mobile applications.
The stats reveals that the use of mobile device has become one of the easiest media for online shopping by the start of 2012. The company has estimated mobile online purchase rate has now increased by two times faster since its launch of mobile apps. Fab also noticed in a few weeks ago that the iPad customers’ behavior really distinct than other non-iPad users. For the deep analysis of the customers inclination on mobile online shopping, the company took the help of software-as-a-service firm–Custora. The company identified that iPad customers are more eager to making their first purchase, which is exponentially faster than non-iPad users. The stats depicts iPad users made 40% purchase in 3 months, while purchase reached to 70% by 7 months.
Why iPad users are more eager to do shopping through their device than others (non-iPad users)? Do you think, iPad users have more disposable income or they are more likely to be design lovers? It might be the possible.
However, Fab CEO–Jason Goldberg–said, “The tactile touch experience of the iPad more closely resembles being able to physically ‘touch’ a product like physical-world shopping versus the web which can feel more distant when browsing with a mouse or track-pad.”
The Fab ‘web experience’ allows users to browse across its sales and products, and now, the company is ready to launch an application for Apple’s third generation “Retina Display” Tablet. However, the app might take few months of time to be launched.
In terms of revenue, the company has reported that iPad users are going to account twice than non-iPad users in coming two-years revenue. Presently, only 15% of Fab users are iPad users and those customers are expected to contribute 25% of revenue to the company over the next two years.
The online shopping site is now endeavoring to take some of cues from the iPad in order to provide better experiences to users. The company is basically focusing to PC which do not have “touchscreen” unlike to iPad or non-iPad Tablets. The online site is somewhat going to mimic the Tablet experience through layout choices and navigational tools for traditional PC users.
Indeed, the report might be fruitful for other online website retailers too. It’s quite obvious that there is an awesome future ahead for these retailers.
