Microsoft Is Trying To Extend Windows Phone Business In Middle East And North Africa

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

SEO Secret: Meta Description Drives More Clicks Than Title, Reveals Study!

If you are a digital marketer in 2020 or someone who takes a keen interest in consumer...
Abhishek Singhhttp://dazeinfo.com
An Engineering Graduate, Fervent Industry Analyst, passionate about mobile, innovative technologies and Entrepreneurship.

After stagnate prolixity among folks worldwide, Microsoft is presently focusing to lure a large masses in the Middle East and North Africa (MENA). To achieve the goal, the company has entered in to the agreement with Kuwait- based telecommunications company—Zain. The company dealt with the agreement with Zain in Barcelona, during Mobile World congress. Zain will launch the Windows phone line up of devices to its MENA customers in countries such as Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and South Sudan.

Microsoft Mobility Director—Gustavo Fuchs—said, “The partnership with local mobile phone operators will help drive the appetite of consumers in the region. We are pleased to cement our long-term partnership with Zain, a company that has been with us since the first version of Windows Mobile was released, and has now embraced Windows Phone as a part of its portfolio.”

Zain’s CEO is highly satisfied with the deal, and said, it’s just the beginning of the relationship with one of the world’s leading technology company. The CEO is highly relying on the company’s technology and expects to do outstanding in upcoming years.

Advertisements

Microsoft is expecting to have 38% of the growth in the “MENA” region by the end of 2012. At MWC, Microsoft has done numbers of announcement including the Windows Phone-based Nokia Lumia 610 with lower specification and Windows Phone version integrated with Skype.

However, last year,  Microsoft with collaboration of Nokia launched its Windows phone based Smartphone “Lumia” worldwide across 31 countries. Folks more preferred  iOS and Android mobile OS rather than Windows Phone last year. Despite of this, the company succeeded to clinch just 1.5% of total market in Q3 last year worldwide, down from 2.7% in same quarter a year ago. Apparently, Nokia’s influence in the Indian market somewhat helped Microsoft, but, users were more preferred Nokia’s Symbian OS rather than Windows Phone in the country.

Presently, Middle East and North Africa is considered as one of the rising markets for Smartphone. Definitely, with the amalgamation with the local manufacturer-Zaina—the company will have an opportunity to establish its business in the specific regions. However, in last month, the company’s market share soared from 0.29% to 0.41%–a growth of 41.38%. There’s still a room for Microsoft, and the company’s market strategy to extend its business in such markets might be helpful to augment its market share.

1 COMMENT

  1. […] Microsoft paid Nokia $250 million in Q4 of 2011 for adopting Windows Phone, however, both the companies have never elaborated about the significant investments. It seems that the amalgamation of both the companies have more benefited to Microsoft, has succeeded to grow its market share worldwide, especially in European countries. […]

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10, Windows 8, Windows 8.1, and...

PhonePe Is Betting Big On The New Facility To Woo Smartphone Users And Merchants

The popular digital payments app PhonePe has recently been reported to launch a feature which is bound to solve their user’s cash...

Microsoft, Xbox, and One Small Mistake: Loss of $1 Billion

Microsoft Corporation (NASDAQ:MSFT) needs no introduction as it is one of the oldest players in tech space and dominated the industry undisputedly...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest online social media network having...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This