Amazon’s 10 Inch Kindle Fire: Why Amazon Feels It’s Time To Upgrade?

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Amazon’s Kindle Fire had incredibly marked its appearance in the market worldwide and also, recognized as only Android-based Tablet which was succeeded to contend Apple’s iPad in Q4 last year. Apple shipped 15.4 million iPads, while Amazon shipped 3.8 million Kindle Fire Tablets in Q4 last year. Amazon wants to further reduce the cost of its Kindle Fire Tablet, and the company has allegedly made friendship with different hardware manufacturer such as Quanta, ACES, new added Foxconn, Prime View, CviLux and Singatron. A reliable Chinese source—China Times—has reportedly said that the company is going to launch its new 10-inch Tablet in the market by the end of Q2. The low-price strategy by Amazon wooed a large number of folks in Q4 last year.

There is a big question, why Amazon feels it’s time to upgrade Kindle Fire?

Kindle Fire was definitely eye-catching Tablet in Q4 last year due to its low-price and integrated online services from Amazon’s. In spite of all these, Kindle Fire occupies with numbers of drawbacks. Kindle fire is just multi-media consumption device—the device is not meant for official users. It’s worthless to think about Android Tablet experiences from Kindle Fire, despite of having Android Gingerbread version–users rarely feel Android’s experiences. Kindle Fire only features 6GB usable memory for videos and multimedia contents, the users haven’t authorization to extend the memory via SD card slot. The device has lack of 3G connectivity, besides this, Wi-Fi may or may not be available all the time. The device would not offer users to access the complete range of apps from Android market, albeit, Amazon has limited App Store. The devices also deprives camera, however, it’s well understood that users couldn’t use a 7-inch tablet as photography, but, using front camera they might do video chat. In addition to this, the device does also not have HDMI, HD playback, and Bluetooth.

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There has also been lots of other hardware related issues in the devices like lack of volume buttons, home buttons, messy main screen, and low accuracy touch screen.   The device lacks Global positioning system (GPS), micro SD slot for storage expansion, ambient light sensor for automatic screen brightness adjustment, and also its battery life is poor.

Google has promulgated to launch its revolutionary Tablets later this year at the nominal price but with optimum features. Apple’s next generation Tablet “iPad 3” is going to be launched on March 7 this year—it’s anticipating that the Tablet would have 4G connectivity and quad-core processor. Definitely, a very tough task is ahead for Amazon, and it’s right time for the company to update Kindle Fire in order to assert its rivals.

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