Microsoft Energizes Smartphone Division By Shuffling Top Executives

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After repeatedly deficit, Microsoft still wants to impress the world with its windows Phone operating system. Although, the company is dominating in the PC market but in the smartphone and tablets sectors it’s far behind Android and Apple’s iOS. The company wants to ensure its position in PC as well as fast growing and high-competitive smartphone business.

Presently, by reshuffling its talents the company has expressed its intention to give rigor challenge to its rivals like Apple iOS and Android. On Monday, Microsoft’s CEO —Steve Ballmer—sent a letter to employees stating that the president of Windows Phone division—Andy Lees—would play new role in the company. Andy Lees has led the company since 2009 and after relieving from the post of Windows Phone, he would oversee the phone and PC businesses. But it’s still not clear which post would Steve hold in the company.

Terry Myerson will be the substitute of Andy Lees, who had previously overseen engineering efforts for the Windows Phone. After Lee, Terry would be responsible for the development of marketing and other business function of Windows phone division.

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Ballmer wrote in his note, “I have asked Andy Lees to move to a new role working for me on a time-critical opportunity focused on driving maximum impact in 2012 with Windows Phone and Windows 8. We have tremendous potential with Windows Phone and Windows 8, and this move sets us up to really deliver against that potential.”

It’s true that the company has poor performance in smartphone market and holds only 1.5 % market share worldwide according to a report by Gartner. In a Financial analyst meeting in September, Ballmer acknowledged that the company hasn’t performed up-to-mark as expected.

Microsoft has clearly stated to customers that the company doesn’t want to make the smartphone like PC devices and also stated that users shouldn’t expect the applications that would run equally on both PC as well on smartphone. The company emphasizes on writing programs for varieties of devices running on windows technology. Microsoft has clearly demonstrated its intention that it wants to develop an environment which would work equally on its entire platform.

Terry Myerson joined Microsoft in 1997 and successfully led the development of Windows Phone 7 and 7.5. He has also worked as corporate vice president and has played a vital role in the development of Microsoft’s popular corporate email, contacts and calendar software.

The company has not yet confirmed that who will take the position of Myerson and also the designation of Andy Lees. However, Ballmer expects that the move would bring the tremendous success for the company with Windows 8.

It’s still in vague; is reshuffle really makes a positive sense for the company? But one thing is quite clear that continuous failure of Windows Phones in the market compelled the company to change the CEO of Windows Phone.

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Image Credit: AllThingsD

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