Microsoft Energizes Smartphone Division By Shuffling Top Executives

Must Read

What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...

After Facebook And LinkedIn, Clubhouse Suffers A Data Breach!

After Facebook and LinkedIn's massive data leaks, now another data breach is making the rounds on the news! According to...

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

After repeatedly deficit, Microsoft still wants to impress the world with its windows Phone operating system. Although, the company is dominating in the PC market but in the smartphone and tablets sectors it’s far behind Android and Apple’s iOS. The company wants to ensure its position in PC as well as fast growing and high-competitive smartphone business.

Presently, by reshuffling its talents the company has expressed its intention to give rigor challenge to its rivals like Apple iOS and Android. On Monday, Microsoft’s CEO —Steve Ballmer—sent a letter to employees stating that the president of Windows Phone division—Andy Lees—would play new role in the company. Andy Lees has led the company since 2009 and after relieving from the post of Windows Phone, he would oversee the phone and PC businesses. But it’s still not clear which post would Steve hold in the company.

Terry Myerson will be the substitute of Andy Lees, who had previously overseen engineering efforts for the Windows Phone. After Lee, Terry would be responsible for the development of marketing and other business function of Windows phone division.

Advertisements

Ballmer wrote in his note, “I have asked Andy Lees to move to a new role working for me on a time-critical opportunity focused on driving maximum impact in 2012 with Windows Phone and Windows 8. We have tremendous potential with Windows Phone and Windows 8, and this move sets us up to really deliver against that potential.”

It’s true that the company has poor performance in smartphone market and holds only 1.5 % market share worldwide according to a report by Gartner. In a Financial analyst meeting in September, Ballmer acknowledged that the company hasn’t performed up-to-mark as expected.

Microsoft has clearly stated to customers that the company doesn’t want to make the smartphone like PC devices and also stated that users shouldn’t expect the applications that would run equally on both PC as well on smartphone. The company emphasizes on writing programs for varieties of devices running on windows technology. Microsoft has clearly demonstrated its intention that it wants to develop an environment which would work equally on its entire platform.

Terry Myerson joined Microsoft in 1997 and successfully led the development of Windows Phone 7 and 7.5. He has also worked as corporate vice president and has played a vital role in the development of Microsoft’s popular corporate email, contacts and calendar software.

The company has not yet confirmed that who will take the position of Myerson and also the designation of Andy Lees. However, Ballmer expects that the move would bring the tremendous success for the company with Windows 8.

It’s still in vague; is reshuffle really makes a positive sense for the company? But one thing is quite clear that continuous failure of Windows Phones in the market compelled the company to change the CEO of Windows Phone.

Advertisements

Image Credit: AllThingsD

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Flipkart Acquires 100% Stake In Cleartrip To Diversify Its Offerings!

In a bid to increase the diversification of its offerings, Flipkart is all set to acquire a 100% stake...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This