Social media is witnessing astounding growth rate of almost 100 percent in India and it’s expected to reach 45 million users by 2012. Social media has become part of everyday life for majority of online Indians. There are around 30 million online consumers in India, who are the members of different social networking sites. Around two third of them spend more time on social networking sites daily. Interestingly, Indians spend more time on social networking sites than checking their e-mails.
According to the study, an equal number of people spend up to an hour on social network and e-mail. While just 8% of them spend between an hour and three hours on personal mail, around 20% spend the same time on social networking sites.
The role of social media in creating a deeper engagement is a boon to marketing. Every third online Indian user accesses non-traditional video outlets on the range of activities. Online Indians are using social media for many activities like getting the information about entertainment, job search, purchasing gadgets and searching partners.
Corporate Branding Boost Social Media Engagement
Based upon the current growth in the social media, it is expected that in the coming six months 45,000 persons intends to join social networking sites each day.
Every fourth online Indian is aware of the brands on the social media. Of those who are on the social sites claims that they follows brands on these platforms.
Brand Are Showing Confidence in Social Media
Nearly 40 million Indians are using online review for getting the information regarding their purchase decision. Out of which 67% of them uses online reviews to help them make purchases. Around 60% Indians who used social media are open to being approached by brands, which indicates that social media has the ability to change the dynamic between brands and consumers.