Indian Online Users Are More Fascinated Towards Social Media Than Email [STUDY]

Must Read

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Bounce Layoff: Bike Rental Startup To Pivot Into New Vertical

Bike-rental startup Bounce has laid off a massive chunk of its workforce in a bid to survive...

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up...

Social media is witnessing astounding growth rate of almost 100 percent in India and it’s expected to reach 45 million users by 2012. Social media has become part of everyday life for majority of online Indians. There are around 30 million online consumers in India, who are the members of different social networking sites. Around two third of them spend more time on social networking sites daily. Interestingly, Indians spend more time on social networking sites than checking their e-mails.

According to the study, an equal number of people spend up to an hour on social network and e-mail. While just 8% of them spend between an hour and three hours on personal mail, around 20% spend the same time on social networking sites.

The role of social media in creating a deeper engagement is a boon to marketing. Every third online Indian user accesses non-traditional video outlets on the range of activities. Online Indians are using social media for many activities like getting the information about entertainment, job search, purchasing gadgets and searching partners.

Advertisements

Corporate Branding Boost Social Media Engagement

Based upon the current growth in the social media, it is expected that in the coming six months 45,000 persons intends to join social networking sites each day.

Every fourth online Indian is aware of the brands on the social media. Of those who are on the social sites claims that they follows brands on these platforms.

Brand Are Showing Confidence in Social Media

Nearly 40 million Indians are using online review for getting the information regarding their purchase decision. Out of which 67% of them uses online reviews to help them make purchases. Around 60% Indians who used social media are open to being approached by brands, which indicates that social media has the ability to change the dynamic between brands and consumers.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Reliance Aims To Launch Its Own Version Of UPI-Like Payments Network With Google And Facebook!

The mammoth tech-petroleum conglomerate Reliance aims to create its own version of UPI! According...

TikTok Coughs Up $92 Million In Fine For Harvesting User Data Of Minors!

The popular short-form video app TikTok simply can’t catch a break! Besides dealing with its botched acquisition now stuck in limbo, the...

Facebook Continues Taking A Jab At Apple With New Marketing Campaign

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out from Apple’s major blow to...

Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the...

After SMS, WhatsApp Now Becomes A Threat To Cell Calling: 1 Billion And Counting

It already buried the SMSes in the ground. Now, traditional cellular calling is next on the hit list. The number of WhatsApp...

Flipkart Quickly Learns From the Mistake Amazon Did: Setting Up A Level Playing Field For Sellers!

Unlike Amazon which allegedly implemented unethical strategies to tackles India’s FDI policy for e-commerce marketplaces, Flipkart plans to do it right!

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This