Why Does Social Media Industry Need An Intelligence Engine?


It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies.

Facebook, Twitter, LinkedIn, Youtube, Flickr and others have done a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, it’s going to be a daunting task for companies to manage their brand across all these channels? Maybe more importantly, which one of these sites should companies select as the one that will help them best reach their target audience?

This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box.

Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload how do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?

Next generation Social Media intelligence companies like www.awesomize.me can accomplish such a mission. Such online properties are not showcasing just another social networking platform. Sites, like awesomize.me, are the portal to all your existing social media channels. Its platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why?

People who have thousands of fans or followers just can’t resist the fact of being lost in the oversize network. Over a period of time everybody has started realizing the need of ‘tool’ which can guide them to connect with people who can benefit each other substantially rather adding non-responsive entities. The emergence of social media intelligence properties, like www.awesomize.me, is the result of constant growing frustration among people towards managing their non progressive network.  And the beauty is: Still It’s free!

This is a Guest Post from Elias Shams. He has been a serial entrepreneur in telecom and social media space for past 12 years. Two of the greatest Washington, DC based companies he worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 and telezoo.com that he founded in 1999.

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