Bhaskar Group All Set To launch Two New Portals

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

The digital arm and subsidiary of DB Corp (Dainik Bhaskar group), i-Media Corporation Limited (IMCL), is gearing up to launch two new websites. As per the afaqs,Gyan Gupta, business head, IMCL reveals that one will be an English language news portal and the other will be an education related website. Both sites are expected to go live by the end of this month. However, the URLs of these portals have not been finalised yet.

The Group would launch a news site in English for the first time, though it already owns and runs Hindi (Bhaskar.com) and Gujarati (DivyaBhaskar.co.in) news portals. Similar to Dainik Bhaskar’s site, Bhaskar.com, the English news portal is expected to be highly focused on state-level or local news, apart from offering national and international news content. The site will also have interactive features such as blogs and forums, as well as features to share content across social media properties.Gupta says, “Local news is our strength. We have figured out that a lot of individuals — who consume content online mainly in English — residing in India and abroad would like to read local- level news of their hometowns. Based on that, we have decided to launch an English language website to cater to the needs of such people.”

Gupta thinks that the English news site would gain popularity among non-resident Indians (NRIs), consumers who stay away from their hometowns and younger people, who want to read local news in English.The hiring of editorial staff for the news portal has been on for last few months. It is understood that a dedicated set of reporters would be roped in to gather and publish news on the English news website. The English news website will be primarily monetised through advertising.

Advertisements

The education website will be focused on career-related information or guidance. To begin with, the site will have information related to various career opportunities, jobs guidance and counselling related to different career options. “Later, we will add interactive and customisation features on the site,” Gupta says.

The education site will be mainly targeted towards users in tier II and III towns and will also be monetised through advertising. However, there are no plans to offer listing options to educational institutes as of now.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This