UNICEF Gets Ready For Census Campaign: Calls For A Creative Pitch

Must Read

Apple Inc. (AAPL) And Samsung Group (005930) Combined Smartphone Market Share Shrunk To Below 50% In Q1 2014: Huawei and Lenovo Rising Fast!

Apple Inc. (NASDAQ:AAPL) and  Samsung Electronics Co. Ltd. (KRX:005930) are the undisputed heavyweights of the smartphone world. Together, both brands accounted for 50%...

Sales Of iPhone XS, XS Max In India: Buyers Giving The Cold Shoulder, But It’s Not Time For Apple To Panic Just Yet

Apple Inc. (NASDAQ:AAPL) recently launched their new flagship lineup of iPhone for 2018, and they were met with equal...

Uber India Layoffs 25% Workforce Citing Tough Market Conditions

After laying off thousands of employees in the US, Uber is scaling down its operations in India...

According to afaqs news, recently, United Nations Children’s Fund (UNICEF) had called for a pitch to appoint a creative partner for its pan-India campaign during the census. The biggest-ever census attempted in the history of mankind will enumerate the country’s 1.2 billion population and classify Indian citizens according to their gender, religion, occupation and education.McCann Erickson, Mudra, JWT and DraftFCB Ulka are some of the agencies in the fray. The account size could not be ascertained so far, but considering the wide TG to be addressed, it is estimated to be sizable.

In the initial round, the agencies were asked to come up with a campaign to build awareness regarding the importance of participating in the census; and position the census as not just a headcount, but the profiling of every citizen. UNICEF wanted to come up with such a campaign because people do not take the census seriously.While the UN organization plans to focus on television, print, and radio, the campaign will also involve some elements of digital. According to sources, UNICEF plans to target parents in a big way, as they can share vital information related to their children.

In June, as per the afaqs reports it was announced that JWT had won the creative duties for three projects of UNICEF – HIV Youth campaign, Polio campaign and Sports for All campaign. This is the 15th National Census exercise since 1872. The census will see over 25 lakh officials capturing the socio-economic-cultural profile of India’s citizens. It will cost around Rs 2,209 crore and the exercise is believed to consume more than 11 million tonnes of paper!!

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Uber India Layoffs 25% Workforce Citing Tough Market Conditions

After laying off thousands of employees in the US, Uber is scaling down its operations in India...

Apple is Being Evil For 1.5 Billion iPhone, iPad Users Worldwide

Last year when Apple Inc. (NASDAQ:AAPL) was accused of recording everything that iPhone users were talking through Siri, the company was quick...

Is Bill Gates Developing Covid-19 Vaccine To Track Billions Of Users Worldwide?

Bill Gates is once again at the centre stage of controversy related to novel Coronavirus. Battling falsehood and paranoid...

Darkest Before Dawn: Can India Survive Its Worst Ever Recession?

Bolt your doors, batter down your hatches, brace yourselves. Recession is about to make landfall. According to Goldman Sachs, a...

Crisis Of Trust: The Glue Between Brands, Customers And Employees!

The COVID-19 crisis, which shows no sign of stopping any time soon, has left no life untouched in terms of impact. It...

WeWork Valuation: $2.9 Billion, Way Below Than Estimated $47 Billion 6 Month Ago

If you are thinking it is some kind of clickbait, you are highly mistaken. The debate on the valuation of WeWork once...

In-Depth: Dprime

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

Facebook Shops: Looking Beyond Ad Dollars!

Amid this global pandemic, when companies are struggling to find new verticals to pivot towards in order to maintain their revenue and...

More Articles Like This