Assume you want to go for lunch but not alone. You can check within your company who can join you. But how ? Exactly the similar situation faced by a Sr Executive in LG CNS Co, a Korean IT firm, when he wanted to have few partner for lunch. He just logged in to Twitter account and tweeted but only to employees within his technology-services firm. “Only within his firm ? “- Really Amazing !!!
The group of employees took several of the key Twitter APIs and built BizTweet on LG CNS’s internal network. Last month, they invited 1,000 employees to test BizTweet. What has emerged, they say, is a real-time public conversation in the company. On Monday, the company made BizTweet available to all of its employees, and they posted more than 300 messages.
“This system doesn’t replace any of the other tools on the intranet,” says Lim You-kyoung, one of the developers. “It is more informal and creative.”
But the company’s marketers face a challenge because the corporate culture inside most South Korean companies is still rigidly hierarchical, with information chiefly flowing from the top down. Many firms may be reluctant to embrace a system like BizTweet that permits such an open flow of communication.
Sources : Reuters & WSJ