According to afaqs news, recently, United Nations Children's Fund (UNICEF) had called for a pitch to appoint a creative partner for its pan-India campaign during the census. The biggest-ever census attempted in the history of mankind will enumerate the country's 1.2 billion population and classify Indian citizens according to their gender, religion, occupation and education.McCann Erickson, Mudra, JWT and DraftFCB Ulka are some of the agencies in the fray. The account size could not be ascertained so far, but considering the wide TG to be addressed, it is estimated to be sizable.
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The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.