AdFest 2010 – 10 Indian agencies bag nominations

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Finally the nominations of AdFest have been announced and  the winners of ADFEST 2010 will be unveiled this week on www.adfest.com.Ten Indian creative agencies have been shortlisted at AdFest 2010, namely JWT, Ogilvy India, TapRoot India, Leo Burnett, Creativeland Asia, McCann Worldgroup, Rediffusion Y&R, BBDO India, Publicis Communications and Contract Advertising.

JWT has bagged the maximum of nominations with 18 shortlists across categories. Ogilvy India has eight shortlists and Leo Burnett has seven. TapRoot India has six shortlists. Creativeland Asia has six shortlists as well. McCann Worldgroup has four shortlists. Contract Advertising has three shortlists. Publicis Communications and BBDO India have one shortlist each.

Amongst nominations for a host of other advertisements and campaigns, JWT’s ‘Snake Charmer’ advertisement for Listerine has been nominated for a Film Craft Lotus (directing); for a Film Lotus (health and personal care) and for a Lotus Roots. The agency’s ‘Inner Smile’ campaign for Fujifilm Finepix Cameras as well as its commercials for the same brand are popular shortlists in the electronics category; it has Press Lotus as well as Poster Lotus nominations. This campaign won a Gold Lion at Cannes 2010.

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Amongst others, nominations for JWT include a Film Lotus for its ads for Apollo Hospitals (public and private services) and National Geographic Channel (social engagements); an Outdoor Lotus for its Karmayog.org (external/street signs and street furniture), its ‘Street to School’ campaign for Balwadi Night School (electronic poster/video) and its Horlicks ad (ambience); and a Direct Lotus for its ads for Godrej (flat direct mailer) and Horlicks (field marketing).

It must be noted that the famed Vodafone Zoozoo campaign has bagged a Film Lotus nomination as well as a 360 Lotus nomination for Ogilvy India. The agency’s humorous ‘Moonchwali’ commercial has been shortlisted for a Film Lotus as well. Its much talked about ‘Interpret the World’ campaign for The Economist has been nominated for an Outdoor Lotus and a Poster Lotus.

Of its seven nominations, Leo Burnett’s creative efforts for Tide Detergents have pulled in two nominations, both Press Lotuses. The agency won in a Silver Lion for this campaign at Cannes 2010.

It is noteworthy that TapRoot India’s ‘Colours of India’ ad for Conqueror Paper has been nominated for a Print Craft Lotus (use of illustration), a Design Lotus (graphic design) and a Press Lotus (business equipment). The agency has also been nominated for a Poster Lotus and a Lotus Roots for the same ad. TapRoot India won a Gold and Silver Lion at Cannes 2010, for this very campaign.

McCann Worldgroup has one Press Lotus nomination for its creative work for Vanarai Foundation, titled ‘Water Waste’; two nominations for the Outdoor Lotus for its work on Onida washing machines and Republic of Chicken; and one Lotus Roots shortlist for the Onida ad.

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Contract Advertising has been nominated for a Direct Lotus for the ‘Donkey Thrashes Tiger’ campaign; a 360 Lotus and a Lotus Roots for the ‘New National Animal’ campaign, all for Sanctuary Magazine.

Both Rediffusion Y&R nominations are for the Film Lotus for its ‘Mistakes’ campaign for Sleepwell Mattresses and its Airtel advertisement ‘Toy’.

Publicis Communications and BBDO India have one shortlist each. Publicis Communications has been nominated for a Poster Lotus for its ‘Savings of a Lifetime’ advertisement for Cupid Condoms in the Health and Personal Care category; and BBDO India has been nominated for a Direct Lotus for the Gillette Mach3 ad.

The only categories that India didn’t manage to get nominated for are the Cyber Lotus, New Director Lotus and Innova Lotus.  However, overall quite an impressive show as far as the nominations are concerned by the Indian ad industry.

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