As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.
A Brandwatch report, which has studied over 10,000 random tweets has established some key trends that will impact the way we use Twitter and how brands on Twitter use this site in 2013. The study also gives away Twitter business strategies for this year.
The results, which analyzed brand mentions and consumer voice, are especially important for brands to understand Twitter as a communication channel.
So this year brands need to be cautious when comparing the customer service or promotional performance of brands with differing target audiences.
Twitter is a unique source of opinions and experience about brands. so brands need to understood, analyse and act upon in order to develop campaigns for your target audience.
Brands need to engage with Twitter in a similar manner to your audience in order to maximize authenticity and develop a human persona. For example, comment and take part in huge events, and where appropriate, talk personally about experiences and immediate surroundings.
If you want to keep one step ahead of the competition ensure you keep a weekly calendar of any major social events, and keep up-to-date with news worthy content.