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The advent of high-speed mobile internet in India has resulted in more number of hours people are spending on their smartphones. The ongoing situation, however, has further pushed it to the increased time spent on smartphones in India. As the...

Brands, nowadays, are investing more in mobile digital advertising as compared to desktop advertising. Thanks to increasing penetration of smartphone, apps and high-speed mobile internet. The latest report by eMarketer has revealed that all this shift in digital ad...

A new report by International Data Corporation (IDC) on Friday forecasted estimated figures of consumer spending on technology in 2019 and top emerging technologies based on their five-year compound annual growth between 2018 - 2023. The report, titled Worldwide Semiannual...

The exploded adoption of video content worldwide is proving to be a boon for YouTube. Users spend $53.4 million on YouTube in July 2019, 2.5 folds higher than the same month last year. YouTube, owned by Alphabet, has emerged as...

Freshers hiring is indeed tricky but on-campus hiring is the most successful sourcing channel for tech talent. In a recent report published by Mercer Mettl titled 'Tech Hiring & Technology Adoption Trends 2019', it has been revealed that on-campus...

Since the debut of Pixel devices, Google has been leaving no stone unturned to provide the best Android smartphone at a competitive price. The efforts, however, is not paying off as a sizeable share of Google Pixel device is...

With the increasing number of Android smartphone and app users worldwide the threat of users' falling in a trap laid by hackers is also looming large. A study has revealed that 2,040 apps listed on Google Play are counterfeit...

The recent reports have found out that consumer spending on the top 100 apps in Apple's App Store is much higher than Google Play. In the first quarter of 2019, the App Store recorded an average gross income of...

The revenue loss due to online advertising fraud in 2019 would increase by 20%, and a whopping 185% between 2018 and 2023. The increasing number of internet users worldwide is attracting the eyeballs of brands which are pouring the enormous...

The top three most downloaded apps in Q1 2019 has got a new entrant. Surprisingly, this new entrant is challenging the dominance of Facebook app family. It's the Chinese app, TikTok, which is becoming more popular than WhatsApp and...