App Publishers On Apple App Store Are Minting Much More Than Google Play

Must Read

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

1.5 Million Engineers Pass Out In India Every Year, Fewer Getting Hired [Trends]

Engineering colleges have been springing up like wild mushrooms in India in the last few years. Their number has...

World’s Most Popular Ad Slogans: A Brief List To Inspire With !

Advertisement plays an important role for companies as well as consumers world wide. It gives a seller an opportunity...

The recent reports have found out that consumer spending on the top 100 apps in Apple’s App Store is much higher than Google Play. In the first quarter of 2019, the App Store recorded an average gross income of $83.8 million from top 100 earning apps. On the other hand, Google’s average gross income amounted to $51 million, making App Store’s income a significant 64% more than their own. The gap, however, has slightly narrowed as compared to the last year, when the consumers spent 67% more on the App Store than on Google Play.

The combined average spent on the top 100 app publishers amounted to a massive $130.4 million. Let us analyse this report in a bit more detail.

App Revenue: App Store vs Google Play

It is not the first time that the huge disparity is noticed between the consumers spending on top apps on the Apple App Store and Google Play. Apple has been maintaining the lead for the last five years in a row. Interestingly, since Q1 2016, the gap has widened as Android app users are either reluctant to spend money on such apps or failing to find value in such apps.

Advertisements

The app spending gap between the two has been increasing with each passing year, reaching an all-time high of $33 million in Q1 2019. Despite this, both these competitors seem to be growing at a similar rate, with the Compound Annual Growth Rate (CAGR) for both the App Store and Google Play amounting to 31.3% and 31.2%, respectively.

The importance of non-gaming platforms

It must be bewildering to consider the fact that the App Store has been beating Google Play in income for the past few years despite the latter having a much larger user base. However, the answer to this can be found in the income generated by the non-gaming app publishers.

As it can be clearly seen, the disparity between the two is much higher in this department. App Store’s income of $23.3 million towers over Google Play’s meagre $7 million, representing 232% difference in Q1 2019. In fact, Google’s income through non-gaming app publishers has witnessed a year on year growth of 44.4%, as compared to the 30.5% of the App Store.

On the other hand, the relative disparity has not been the same in the case of top gaming app publishers. They are closer to each other’s income in this department, but Apple’s lead still remains significant. Despite the income is high, the growth has not amounted to much. Compared to last year, the App Store’s gaming app revenue has grown by 9.8 per cent, as compared to the 12.6 per cent of Google Play.

The top app users of Apple App Store are spending much more than those on Google Play. The difference is constantly maintained for years now. It is evidently proven that the Value of Apple user is much higher than Android users. And, it’s non-gaming apps’ users, i.e. productivity apps’ users, which are creating the difference

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

Reliance Jio Offers Free Calls Over WiFi: Activate It Now

Following Airtel’s launch of VoWiFi calling in December 2019, Jio has now started rolling out VoWiFi calling, as well.

UPI Scam: A Man Loses Rs. 1.01 Lakhs While Using Paytm and Google Pay

Facebook finds it itself in the middle of its first scam of the new decade and the catalyst seems to be its...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This