The recent reports have found out that consumer spending on the top 100 apps in Apple’s App Store is much higher than Google Play. In the first quarter of 2019, the App Store recorded an average gross income of $83.8 million from top 100 earning apps. On the other hand, Google’s average gross income amounted to $51 million, making App Store’s income a significant 64% more than their own. The gap, however, has slightly narrowed as compared to the last year, when the consumers spent 67% more on the App Store than on Google Play.
The combined average spent on the top 100 app publishers amounted to a massive $130.4 million. Let us analyse this report in a bit more detail.
App Revenue: App Store vs Google Play
It is not the first time that the huge disparity is noticed between the consumers spending on top apps on the Apple App Store and Google Play. Apple has been maintaining the lead for the last five years in a row. Interestingly, since Q1 2016, the gap has widened as Android app users are either reluctant to spend money on such apps or failing to find value in such apps.
The app spending gap between the two has been increasing with each passing year, reaching an all-time high of $33 million in Q1 2019. Despite this, both these competitors seem to be growing at a similar rate, with the Compound Annual Growth Rate (CAGR) for both the App Store and Google Play amounting to 31.3% and 31.2%, respectively.
The importance of non-gaming platforms
It must be bewildering to consider the fact that the App Store has been beating Google Play in income for the past few years despite the latter having a much larger user base. However, the answer to this can be found in the income generated by the non-gaming app publishers.
As it can be clearly seen, the disparity between the two is much higher in this department. App Store’s income of $23.3 million towers over Google Play’s meagre $7 million, representing 232% difference in Q1 2019. In fact, Google’s income through non-gaming app publishers has witnessed a year on year growth of 44.4%, as compared to the 30.5% of the App Store.
On the other hand, the relative disparity has not been the same in the case of top gaming app publishers. They are closer to each other’s income in this department, but Apple’s lead still remains significant. Despite the income is high, the growth has not amounted to much. Compared to last year, the App Store’s gaming app revenue has grown by 9.8 per cent, as compared to the 12.6 per cent of Google Play.
The top app users of Apple App Store are spending much more than those on Google Play. The difference is constantly maintained for years now. It is evidently proven that the Value of Apple user is much higher than Android users. And, it’s non-gaming apps’ users, i.e. productivity apps’ users, which are creating the difference