Sensor Tower

iPhone Users’ Average Spend On Apps in The US Grew By 38% In 2020 [REPORT]

The United States is one of the key demographics for Apple, be it sales of iPhone, iPad or Mac, or users spending on iOS apps. According to a new report from Sensor Tower Intelligence, a US iPhone user spent...

Search Drove 59% of Apple App Installs Amid Pandemic [REPORT]

The onset of the global COVID-19 pandemic brought about a massive change in consumer behaviour which also affected the types of apps consumers downloaded in 2020. The latest report by Sensor Tower explores which methods drove the most downloads to...

PUBG Tops The List Of Overall Top Grossing Mobile Games In February [REPORT]

Holler to all the gamers! Head down, thumbs engaged, lost in battles far away, do your titles figure in the highest-grossing games for the month of February? According to monthly data released by leading market intelligence provider Sensor Tower, there...

Global App Spending: Paid Apps, Subscription And In-App Purchases To Drive $270 Billion Market [REPORT]

The global app spending will reach $270 billion by 2025, nearly 2.5x the $111 billion from 2020. Sensor Tower’s latest report estimates that global app spending will be dominated by Apple App Store despite the fact that...

Shattering the Ceiling: Global Consumer Spending In Mobile Apps Crosses the $100 Billion Mark In 2020

Like a high jumper trying to better his mark, 2020 has been a year that has constantly raised the bar. It has been a year that has left its mark everywhere, giving us some incredible stats to ponder. The...

Users Are Spending Much More On YouTube Than Ever Before!

The exploded adoption of video content worldwide is proving to be a boon for YouTube. Users spend $53.4 million on YouTube in July 2019, 2.5 folds higher than the same month last year. YouTube, owned by Alphabet, has emerged as...

App Publishers On Apple App Store Are Minting Much More Than Google Play

The recent reports have found out that consumer spending on the top 100 apps in Apple's App Store is much higher than Google Play. In the first quarter of 2019, the App Store recorded an average gross income of...

TikTok Edging Close to Facebook, Hits The One Billion Downloads Mark!

One must be living under the rocks if they don't know about the most popular social video app as of now, TikTok! This Chinese app which has long disrupted the social video sharing category, closing in on Western firms like...

Netflix Revenue Q3 2018: The Dramatic Boom With 90% YoY Increase

Netflix revenue game has been at a remarkable gain in Q3 2018. With a solid growth, surpassing the likes of Google Play and App Store, Netflix, Inc. (NASDAQ: NFLX) is surely up for some really good time! This comes as a follow-up, in...

Apple iOS Redesign Has Led To Improved App Discovery On App Store [REPORT]

Engagement on the Apple App Store has risen significantly following the release of iOS 11 in September 2017. The unintended browsing of the App Store is fast becoming more important for game and app discovery. A recent report from...

Latest News

The Reason Behind Apple Never Launched Immensely Popular iMessenger For Android Is Shocking!

The long ongoing legal battle between Epic Games and Apple has wreaked enough havoc for the latter and Google....