Sensor Tower

The regulatory measures imposed on Paytm Payments Bank by the Reserve Bank of India (RBI) have had a direct impact on Paytm's market dominance in India. Since the announcement of the ban on January 31, 2024, each passing week...

Last month, many industry titans, such as Walt Disney, Apple, IBM and Comcast, abruptly halted their advertisements on the X platform. This abrupt move was triggered by Elon Musk's controversial antisemitic posts and comments on the X platform, which stirred...

Retail is one of the fastest-growing industries in the world. With the advent of the digital age, retailers are embracing a multi-channel approach to tap into wider markets, combining the power of physical stores and online platforms. Surprisingly, amongst the...

In the last decade, people's dependency on mobile apps has gone all-time high. We are now living in the era of mobile apps as we can't imagine even a day without our smartphones. Sensing users' increasing reliance with each...

Brands are spending billions of dollars every quarter on advertising. According to the latest Sensor Tower report, the total US digital ad spending reached over $23 billion in Q3 2022, with over 5% quarter-over-quarter growth. Interestingly, social channels accounted...

As the adoption of smartphones and the Internet have surged over the last 2-3 years, so has app usage. The covid-19 lockdown has also boosted the usage of mobile apps as people turned to their mobile devices for almost...

As the adoption of smartphones and the Internet has increased over the last decade, so has the number of mobile app downloads. In addition, the coronavirus pandemic has made people use their mobile apps for everything from purchases to...

When you think of the world's most popular apps, the first name comes into your mind: Facebook. If not, then WhatsApps or Instagram. Interestingly, all these apps belong to one single company - Facebook Inc. (NASDAQ:FB). The equations are...

The mobile apps has impacted our lives to a huge extent. In barely a decade, it went from a luxury to a necessity. One of the fastest-growing categories in smartphone apps is entertainment. TikTok, Instagram, YouTube and a slew...

The US list of top streaming apps in Q1 2021, as well as 2020, holds many surprises. Over the last decade, the consumption of streaming content worldwide has increased. However, the global lockdown forced people to stay indoors, which resulted in...