India is experiencing a trend of premiumization in its smartphone market, with a growing demand for premium and ultra-premium devices, leading to increased sales and revenue for companies like Apple. Despite the flat yearly growth in the overall smartphone...
The demand for premium smartphones above $500 MSRP (Manufacturer Suggested Retail Price) has dramatically surged over the last three years. The exploded adoption of high-end smartphones can be attributable to the increasing buying power of consumers, as well as...
India's smartphone market is facing its most challenging phase yet in 2023, following a dismal performance in H2 2022. The demand for smartphones priced below INR 30,000 has sharply declined in the last nine months. The latest report by...
All major global tech companies, including Apple, Samsung, Xiaomi, and others, have established smartphone manufacturing facilities in India. These companies are not just aiming to capture a sizeable share of the second-largest smartphone market in the world but also...
Gone are the days when very few percentages of people could afford premium smartphones due to their high price tags of $600 or more. E-commerce giants such as Amazon, and Flipkart, have provided numerous opportunities for consumers to buy...
The worldwide adoption of premium smartphones (>$400 wholesale ASP) has phenomenally increased over the last 5 years. Top smartphone OEMs such as Apple, Samsung, Vivo, OnePlus, Oppo, Xiaomi continue to launch their premium devices with some jaw-dropping features and...
The above table represents India top selling premium smartphones by quarter. Surprisingly, India's premium segment (>₹30,000 or roughly >$400) declined a strong 32% YoY in Q2 2020, mainly due to Covid-19 lockdown in India. A nationwide lockdown of almost...
The above graph represents the premium smartphone market in India by vendors share, from Q4 2016 to Q3 2019. The top three premium brands – Samsung, OnePlus and Apple – continue to dominate India's premium smartphone market, collectively accounted for...
For the last couple of weeks, the internet is abuzz with the rumours about the specification of OnePlus 7, the price of Oneplus 7 in India and the launch date of OnePlus 7. Yes, you read it correctly; we are...
The global smartphone industry has been undergoing a sea of change over the past couple of years, but one thing that has remained constant is Apple's domination in the premium smartphone market. A new report by Counterpoint Research suggests...
