Premium smartphones

The worldwide adoption of premium smartphones (>$400 wholesale ASP) has phenomenally increased over the last 5 years. Top smartphone OEMs such as Apple, Samsung, Vivo, OnePlus, Oppo, Xiaomi continue to launch their premium devices with some jaw-dropping features and...

The above table represents India top selling premium smartphones by quarter. Surprisingly, India's premium segment (>₹30,000 or roughly >$400) declined a strong 32% YoY in Q2 2020, mainly due to Covid-19 lockdown in India. A nationwide lockdown of almost...

The above graph represents the premium smartphone market in India by vendors share, from Q4 2016 to Q3 2019. The top three premium brands – Samsung, OnePlus and Apple – continue to dominate India's premium smartphone market, collectively accounted for...

For the last couple of weeks, the internet is abuzz with the rumours about the specification of OnePlus 7, the price of Oneplus 7 in India and the launch date of OnePlus 7. Yes, you read it correctly; we are...

The global smartphone industry has been undergoing a sea of change over the past couple of years, but one thing that has remained constant is Apple's domination in the premium smartphone market. A new report by Counterpoint Research suggests...