The above table represents India top selling premium smartphones by quarter. Surprisingly, India’s premium segment (>₹30,000 or roughly >$400) declined a strong 32% YoY in Q2 2020, mainly due to Covid-19 lockdown in India. A nationwide lockdown of almost 40 days led to almost zero shipments in the April month. However, OnePlus 8 and 8 Pro 5G launch, and Apple’s re-entry in affordable premium segment made it contributing more than 4% in total smartphone shipments in India.
India’s Premium Smartphone Market: History
Due to some new flagships launches, aggressive offers, etc., the smartphone shipments in the premium segment(≥₹30,000 or roughly ≥US$400 retail price) grew a healthy 21% YoY in Q1 2020. However, due to the Covid-19 lockdown, the smartphone companies witnessed zero shipments in the last week of March.
With a 34% share, Samsung is leading India premium smartphone market as of March 2020. The growth was driven by Galaxy S10 Lite, Galaxy Note 10 Lite, and the ultra-premium Galaxy S20 series. However, despite that, Samsung failed to secure its place in the list of top 3 premium smartphones in India.
Apple secured the second spot in India’s premium market during Q1 2020. While the Cupertino giant remains the leader in ultra-premium (>₹45000 or roughly >$600) with a 55% share, registering 326% YoY growth. The last year’s launch iPhone 11 remained the best-selling premium smartphone in India in Q1 2020, contributing almost 17% to total shipments. This was primarily due to the company’s no-cost EMI policies, banking offers bundled with the device, etc. helped Apple to witness growth in its online iPhone sales during Flipkart Apple Days and Amazon Apple Day sale.
Surprisingly, in Q1 2020, OnePlus fell to third in India’s premium smartphone segment. Despite that, the OnePlus 7T emerged as the second top-selling model in premium segment, with 11% share.
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